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Volume problem on POF (9)

09-28-2013 11:02 AM #1 ptgtate (Member)
Volume problem on POF

Hello guys,

I have volume problem on POF.

I had 0.73 CMP and got only 30-40 impression per hour. Dont know what to do...

What will be your advice to try?

09-28-2013 12:07 PM #2 zryeth (Member)

What are you targeting? Maybe its too strict

09-28-2013 12:39 PM #3 ptgtate (Member)

Country = United States
Age Between 40, 50
Gender = Female
Login Count ≤ 100
Marital Status = Single, Divorced, Widowed, Separated
Search Type = Other Relationship, Dating, Activity Partner, Talk/E-mail, Long-term, Friends
Smoking Habits = Often, Occasionally
Looking For = Male
Browser Type = Firefox, Internet Explorer, Safari, Chrome, Opera

I dont think that this is strict targeting. Do you?

09-28-2013 01:19 PM #4 bowlcutah (Member)

That is strict targeting. Smoking Habits is killing your volume. 90% of POF-ers don't smoke.

If you are going to target smokers you should nix login count, marital status, search type, looking for and target a wider variety of ages too.

09-28-2013 01:35 PM #5 ptgtate (Member)

Quote Originally Posted by bowlcutah View Post
That is strict targeting. Smoking Habits is killing your volume. 90% of POF-ers don't smoke.

If you are going to target smokers you should nix login count, marital status, search type, looking for and target a wider variety of ages too.
Okay, but then why i have much more lower volume on this targeting:
Country = United States
Age Between 40, 50
Gender = Female
Login Count ≤ 100
Marital Status = Single
Looking For = Male
Browser Type = Firefox, Internet Explorer, Safari, Chrome, Opera

09-28-2013 02:19 PM #6 nebuer (Member)

Quote Originally Posted by bowlcutah View Post
That is strict targeting. Smoking Habits is killing your volume. 90% of POF-ers don't smoke.

If you are going to target smokers you should nix login count, marital status, search type, looking for and target a wider variety of ages too.
That's not true. There's decent volume for smokers on POF. Can easily spend $100+ a day.

Would definitely get rid of the 'search type' though. If they have an account on POF, they're looking for someone to date in 99.99% of cases. Whether they're married, divorced, whatever.

09-28-2013 02:36 PM #7 ptgtate (Member)

What will be your advice for my case? Whole day I`m looking on my 2 campaign and see that only 1000 impressions i get...

09-29-2013 03:27 PM #8 bowlcutah (Member)

You are exactly right, if all of your other targeting is broad. Targeting just 1 country, a small-ish age range, a small login count and a whole bunch of unnecessary options will lead to next to no volume.

Quote Originally Posted by nebuer View Post
That's not true. There's decent volume for smokers on POF. Can easily spend $100+ a day.

Would definitely get rid of the 'search type' though. If they have an account on POF, they're looking for someone to date in 99.99% of cases. Whether they're married, divorced, whatever.

09-30-2013 10:51 AM #9 ptgtate (Member)

I changed some options, also added countries so volume is now awesome... my budget was reached too fast : ) thanks guys

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