what would be considered a good CTR on fb ads? (right side)
When you have an ad that takes off, gets a good CTR.... then what?
How do you test images and scale it?
Are you duplicating the ad into new campaigns with new images and testing that way?
1) Anything over 0.2 Would be considered good, the more the merrier.
2) You just simply pause others and let it run alone or may be other winners too if you have more than one winning image.
3) Testing on facebook is the most difficult part I believe, they are so random with delivery you cant just go on a conclusion on the basis of POF kinda rules (ex :- cut anything not clicked with >1000 impressions wont leave you anywhere)...
4) ^^^
.2%?
not there yet. the ad is at around .13-.16%
but i'm sure testing images would help.
How are you guys doing this?
Do you just add a new campaign with the same ad/targeting and a new image?
trying to understand how this is all done within FB.
You can do it manually quite quickly from the web interface. Yes, you simply create another advert, copy and paste over the ad copy and if you know your targeting you can quickly set that again. You can also "create similar advert" or whatever it's called, though when using this option all ads might get disapproved if one image is not looked favourably upon (haven't had this happen to me but be warned).
At this point I would suggest looking through some previous threads, there has been absolute golden information shared by guys who aren't going to repeat everything they wrote. Split-testing on FB hasn't changed.