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(NSFW) $1.43 Million Seduction Campaign (39)

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Warning: Some naughty images below...

Overview

• $1.43 Million Revenue. Approx 0.75 Million Spend. Approx $0.7 Million Profit
• $100/CPS promotion of a PUA product "Pandora's Box" by Vin Di Carlo. We ran this heavily quite a while ago, but this product is still being pushed aggressively via the standard tube & mainstream channels. It has since been supplanted in popularity by Tao of Badass. Nevertheless, both are worth adding to your stable even as a generic catch all for international traffic on global buys.
• Ran direct from banner to the sales page: an aggressive video sales lander. $100 payout based on $69 sale.
• Ran heavily approx 6 months from December 2010 - mid 2011. In our first 15 days we did 180k.
• Pushed via standard tube self serve & then transitioned to global direct buys.

Background

2010. World Cup. World Floods. Chile Miners. And not everyone & their dog and their milfy moms were running adult?

In late 2010, we were alerted to an advertiser pushing a unique product on POF. $ were being spent aggressively, but their media buying skills looked amateurish. After some further snooping, we found what looked like affiliates pushing on multiple tube sites. We made contact with dicarlo's team, pulled out as much referral data as we could from them supported by some standard alexa/quantcast research, and then started some testing on POF.

Initial results were inconclusive at POF and with the advertiser reinforcing that a couple of other affiliates were having success through adult traffic we started testing at exoclick....

A few things boded well for us; proven potential, a high CPS meant it was unlikely to appeal to that long tail of affiliates who would come in and oversaturate things and escalate bids, & exoclick at the time was hard to fund and interact with (wires only, european time zone etc) - creating further barriers for potential competition.

Creative Process

We tested 100's of different creatives, headlines, etc, but below is a broad outline of the phases...

Original Creative: Below are some examples of what the advertiser supplied us with initially. We began testing on YP and PH on their Next to Video spots just to establish some data and get a sense of potential spend and opportunity. We bid mid range, and budgeted around $500/spot, targeting US only.

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Initial testing went decently on exo. ROI was around break even, but CTR & conversion on original banners were spotty & inconsistent. We figured we need to get more aggressive with both the imagery and the headlines. Guys were watching porn. We needed to distract them from watching videos of innocent school girls getting picked up by mini vans.

We tested a whole bunch of angles, creatives, & headlines, but these were some of the ones that stuck out from the 2nd phase.

• played around with adding a play button
• added animation. clothed to unclothed.
• much more aggressive headlines and imagery
• more direct call to actions
• ads that looked like part of the site. you can see below, these colours mimicked YP/PH.

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Despite further inconsistency, the ads improved the CTR & conversion dramatically. We quickly discovered the play buttons, animations, and style was converting the best. Over further extensive testing, these styles below proved to be our most successful.

• We tested more aggressive stuff like sex acts, but amateur girls converted best.
• Working theory was that the clothed, unclothed aspect made the girls seem more 'real'
• We got a fair amount of traffic from branding the URL, and at peak, a good 10-15 extra sales/day
• The headlines were sourced directly from the video, and were reinforced by data we received from running a quick survey on the traffic
• We ended up running variations of these same styles for the 6 month run, simply refreshing imagery of the girls bi weekly.
• Rat Dropping: for unclothed/clothed pictures, check out xhamster amateur section, and search unclothed for tons of material

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Results and Scaling

With the banners above, & over the course of less than a week of testing the campaign became hugely profitable. ROI was around the 200% mark, with spend of about 3k and revenue around 10k/day. We also quickly discovered that being in first position & refreshing & cutting creative constantly was paramount to success.

Once we had something that worked, we started scaling aggressively. Within a month we were doing a direct buy on Redtube, a placement which we ended up holding on to off/on for over 2 years (albeit promoting different stuff).

Self Serves: Exoclick ---> Traffic Junky ---> Adxpansion ---> Eroadvertising ---> RON on all etc
---> All media placements

Geos: US to ---> all English speaking countries ----> RON international

Direct Buys: Xvid, Xnxx, Yp, PH, Redtube, Spankwire etc

Mainstream: Magazine Buys (we did penthouse and hustler i believe), dating sites etc...

Direct Buys consistently performed strongly, and also took up a lot less time & management than going through the large networks. Because the traffic is so broad geographically they took (and take) a lot longer to burn out/get saturated, and since we were going direct we were obviously getting a lot more bang for our buck. Focus was on larger sites, where we typically bought 25% of traffic for the month.

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Amazing post!

Simpel question, how do you get in direct contact if you want to direct buy from sites like redtube? I mean, what do you write in your first mail? And do you using the general contact mail from them?

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Awesome case study! Rat is dropping gold again!

I've always wanted to promote something outside the CPA offers. Tried promoting some CB stuff on FB but couldn't make it. This makes me want to give CPS offer a try again. But yeah, you were promoting a really nice product. Good job!

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gold

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this is just awesome ... keep droping these golden case study

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Christ, post city man!

Seriously sick, all about taking on whats not conquered the new beasts! O how we all miss these days of Adult

Thanks heaps for the post though, great flow!

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Thanks for another epic post Rat. This is awesome.

Did you collect any email opt-ins? Seems like you could build a huge list fast with this volume of traffic.

Shows me the crazy potential of this niche. Need to step my shit up and get some bigger buys going!

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Interesting stuff - shows just how much the best ad is influenced by your lander and offer. Normally people report "play" buttons as having terrible CVR - but of course they're not linking straight to a video!

Great share - thanks!

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haha nice

thats my buddys offer.

i designed the site

and a ton of those banners.

promote my shit man! LOL :-)

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Thanks. For getting in contact, yes the general advertising@ or contact@ email works, but we generally try to find a direct contact via digging through skype / linkedin, referral etc. Speeds up the process exponentially. For email templates, search for some case studies by angry russian. He put together a really good guide on it. Anyone got that quickly?

CPS can work great. As I said, Tao is still absolutely killing it with around 100k/day in revenue, and still growing. We've had a lot of success with CPS offers, both english language & international, across a number of niches. So much so, that we've actually started licensing international rights for top CB products. Which is where we see a huge amount of opportunity...

Yes, we collected via an exit pop. Once converted to buyers, those leads are absolute gold.


Yeah, we tried the same thing with dating banners. Raised CTR, but crashed conversion. That said, if we want to run a survey, we just create a fake video banner with play button to drive clicks...

yeah, good old ryan and alfy. Nice design. Will look into yours...

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Back in the day, these guys were dropping anywhere between $15-$30k/day on POF.

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Let that be a lesson to everyone slamming POF for "insufficient volume"

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Where are people running Tao? I haven't seen it on Adult at all

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Facebook works good for TAO - so does Adult......

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I've seen it being run internationally in the past but not much anymore, but as someone who hasn't tested it that's about as much as I can say.

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Just for kicks after reading this thread I did a small test of $100 (about 600 clicks at .16 a click) to the Tao Video from Phub and YP yesterday (US GEO). Didn't get a single conversion. This of course doesn't mean it doesn't work because Tao is obviously doing very well for some. I was just curious to see if I would get any quick and easy results from adult. I'm thinking I'd have to get my average cpc much lower to get anything successful going (maybe direct buy).

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you gotta promote my shit.

thats why

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The insiderinternetdating offer? Ok, I'll run the same traffic tonight to your LP see what happens.

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cool cool....

whats interesting is if you read the RAT post.... the original case study.... they were LOSING money or breaking even until they started testing... then when they found a winner they went nuts with it.

from my experience, thats the case in this niche...

we had a weight loss offer and it was almost impossible NOT to make money with it.... this requires a bit more patience

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What are you biggest affs dropping roughly a day these days?

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That would be interesting, I would also believe it would be something outside of traditional dating offers too

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1 big tip with non "CPA " offers is to test to the Order Page (not a full sale.. but fire a pixel on the order page )

this way you can cut banners fast.. (because a lot of users goto the order page but do not buy )

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I think this can be abstracted even more

When you have a high CPA product it's good to have 1 or a few funnel conversion points in front of it. Could be a Presell, Order page click, Partial....

You need so much data on the $100 payout offer it can be very expensive to test banners and placements. But if you have have easier conversion points in front you're getting the data on you can see trending patterns quickly. Find 1-2 good placements and banners. Then look at your %'s

It might look something like this:
40% click the presell
30-40% click the order page
50% become a partial
30% buy

So click to sale this looks super low. and would take you forever because you'd have few conversions on massive amounts of spend. Now if you have these multiple data points in the funnel you can see good placements and ads much quicker. If you're getting 10% presell click thru rate that's probably not going to work.

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^^ Right on. We stretch out funnels within even $20-$30 payouts, it makes your testing data much more effective.

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This is called flow testing... Allows you to get actionable data when you lack stats on offer performance.

I only use pop-unders during this sort of a process (CPS products). The key to pop-unders (for quality reasons) is to fire on unsuccessful transaction-turned page exit. This is how you can practice it with two CPA offers (which otherwise can be horrible for quality of everything involved). But popping CPA when the CPS doesn't happen just makes sense.

A good option for flow testing is to capture email address "to check for eligibility", then present next step in your funnel and also hit them with CPA offers via email if you want.

There's a lot of fun you can have with flows etc. But once it's all set, focus on presenting the main offer without unnecessary delay.

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Mid to high 4 figures daily would be the biggest guy(s)

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Anything currently rivaling Pandora's box/tao of badass in this niche?

Other products i see a lot more often these days are squirting/how to better sex life, etc...

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2girlsteachsex.com

they have all the squirting stuff on adult.

do real well.

working on adult version of our video sales letter...

we do well, but not doing the #'s PB or tao is doing.

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international offers huge opportunity with this stuff as well..

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Did you get good results pimping these types of offers to non-english countries?

I need a good "catch all" offer for direct buys where I get traffic from every country and orifice of the globe. Not sure if I should just use a global sex cam offer or push a seduction offer like you did.

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so i assume that pumping traffic at night only will be a good idea (impossible to do on direct buy ...)

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fri and sat nights are awesome too. :-)

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Hey Ratalliance,

Did Facebook let you run your ads?

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No, it would have to be cloaked.

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What if you tamed down the lp/product a little? Then do you think they would approve you for FB?

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Have you watched the sales presentation? Taming it down would make you sleep. Right now it's hilariously entertaining and ridiculous. I think that's why it worked.

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true

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Awesome tips here, even if it's an old post...Thanks Ratalliance!

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Thanks great tips & love how the campaign was handled by you guys, you really know your stuff

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