Quick 3 questions (7)

Hey Guys,

I started my first adult dating campaign 2 days ago. Would be building a new thread as a follow along tonight. Didn't get time to start my follow along as I work full time as well. My appologies to the community.

There are 3 quick questions which I think affect my campaigns.

1. There is a huge difference of no. of clicks reported in the traffic source data and the CPA network data. My traffic source says I have 280 clicks wheareas CPA network figure report just 91. I know there is always a difference for these 2 figures but in this case the difference seems to be huge. Please suggest if thats normal or I need to look into my tracking. I'm using tracking 202. I'm quite non tech person. But Caurmen's tracking 202 guide helped a lot. Which I hughly appreciate.

2. Secondly the conversion/leads data isn't geting reported in prosper202. Does that mean I messed up postback URL setup? As Caurmen suggested in his guide for postback URLs, here is the URL I put in my CPA network, which is neverblue in my case. http://prosper.myurl.com/tracking202...amount=&subid=[[subid]], whearas neverblue has given the following example url to put in the postback place provided. http://www.example.com/myscript.php?subid={subid}&offer={campaign_id}. Should I use curly brackets as neverblue told or the URL i used after watching Caurmen's guide is correct.

a) Can you please suggest where am I wrong? What should be the exact structure of my URL?
b) As I wanna try another source of traffic as well. How whould I distinguish which traffic would be bringing which sales in Prosper202? Do I need to add a tracking code in postback URL for the new traffic source?
c) I've started with 2 campaign, but the postback URL http://prosper.myurl.com/tracking202...amount=&subid=[[subid]] is same for both the campaigns and both offers in Neverblue. Is that normal or I'm doing something wrong?
d) I didn't setup the pixel option in the following option in the traffic source, although I set up the username etc. Would it affect tracking conversions? I didn't fill that because I don't have multiple accouts on the traffic source. Am I right or do I have to fill this option? If yes, which pixel would I be using. My traffic source doesn't provide conversion pixel.



3. My both campaigns are having 0.25% CTR. Is that comparitively better CTR figure? What is the minimum CTR to decide as if we need to cull that banner or not? And what is the avg CTR for a successful campaign, not maximum possible, just average.

4. I build 4 LPs, but all these landing pages have their index file as index.html. Whereas to rotate banners we need to use the php code, which takes php LPs. So if I just save this index.html to index.php, would I be able to get them rotated using rotator script. Or do I just need to start building pages from scratch using different file structure? Or is there any script available to use with index.html files?

Guys I wish to resolve these tracking issues and adding tracking source today so that the weekend traffic is tapped. Your early help would be highly appreciated.

Thanks,

dbadwal

I'm still in the learning process of my adult dating campaign so I can't answer most of these, but for #4 theres no difference saving an index.html file as index.php

1. Do you use a landing page? The clicks in the CPA network data are only clicks that went through to the actual offer page. That could explain the big discrepancy.

2a) The specific syntax as to how you paste subids differs from network to network depending on what tracking solution they use. Use the curly brackets as suggested by Neverblue. In the meantime you can manually paste the converting subids into 202 via "Update - Update Subids".

2b) Each tracking link from 202 is for a unique campaign + traffic source combination, so if you want to test on another traffic source you would 1. add the new traffic source under "#1 Traffic Sources" and 2. create a new tracking link under "#7 Get Links".

2c) The postback is the same for every campaign, 202 uses the subid that gets posted back to identify the campaign.

2d) You can leave out the pixel option.

3. Not specific enough question, CTRs vary drastically between different traffic sources, placements etc. Maybe start a follow along campaign where you share more details and people might be able to help you.

4. You don't need to change the extension of the landing pages, only the rotation script has to be php. You can change it though and it would still work.

Hope that helps.

[QUOTE]

Originally Posted by andyvon

1. Do you use a landing page? The clicks in the CPA network data are only clicks that went through to the actual offer page. That could explain the big discrepancy.

1. The landing page click through rates will GREATLY vary depending on length, copy, imagery, creatives, traffic source, etc.

For example, if your landing page consisted of two elements: a headline "Are you looking for a free iPhone 5?" and a Big Button that says "click here to claim your iPhone 5", you can expect landing page clickthrough rates to be high like in the 50-90% range.

If your landing page has 10,000 words of text and several paragraphs/pages long, you might see a LP CTR of like 5-20%. So it really depends.

You said that the traffic source is reporting 280 clicks and the CPA network is 91 clicks. It sounds like 91 people clicked through on your landing page. Therefore:

LP CTR = 91 / 280 = 32.5%

That sounds like an average LP CTR for many types of campaigns, so it's pretty reasonable.

Just think about if you were in the visitors shoes and you saw your ad and then the landing page. Would you click through on the LP?

2. The brackets are the problem. Neverblue recognizes {subid} rather than the [[subid]] token from tracking202. Your link should be:

http://prosper.myurl.com/tracking202/static/gpb.php?amount={payout}&subid={subid}

Bid: $0.10 CPM
Lead: $1.00 per lead

Let's say the offer has a 10% conversion rate and you received 25,000 impressions to that banner.  

25,000 impressions @ 0.25% CTR = ~63 clicks

Those 63 clicks netted you 6 leads.  6 leads * $1 = $6 earnings

25,000 impressions @ $0.10 CPM = $2.50 ad spend

Profit: $6 earnings - $2.50 ad spend = $3.50

Re: the HTML vs PHP question, be aware PHP may not be processed inside an HTML file depending on your server setup. Make sure to check. PHP will only be processed if the HTML file is server by PHP handler... It's easiest to just have all files as PHP but this can be annoying sometimes, e.g. links already in place, or editing HTML is easier due to the software you use and you can't be assed changing extensions all the time.

In any case, to make sure HTM/HTML files are server by the PHP handler, the following should be in your .htaccess:

AddType application/x-httpd-php .htm .html
AddType text/html php

http://prosper.myurl.com/tracking202/static/gpb.php?amount={payout}&subid={subid}

Bid: $0.10 CPM
Lead: $1.00 per lead

Let's say the offer has a 10% conversion rate and you received 25,000 impressions to that banner.  

25,000 impressions @ 0.25% CTR = ~63 clicks

Those 63 clicks netted you 6 leads.  6 leads * $1 = $6 earnings

25,000 impressions @ $0.10 CPM = $2.50 ad spend

Profit: $6 earnings - $2.50 ad spend = $3.50

Also, I think that was more than 3 questions. haha