Hey guys,
I'm still trying to get my head around this as my cost per likes are through the roof. It wasn't long ago I was hitting <0.05cpc/like US/UK so not sure where things are different here.
oCPM see's a decent like action ratio but way to expensive...
When I try cpc (manual) I don't seem to get the people clicking like on the ad but rather they click through (click image or title)
Any tips guys? Sorry for another thread it's just blowing my head!!!
Dude best bet for you is to start a follow along campaign. It easier for people give advice when you show them some progressive data, instead of starting a new thread every time.
oCPM is one of the most unpredictable, and unstable bidding mechanisms on Facebook. It's truly a double edged sword, I've gotten oCPM extremely profitable but there is no stability to it. Have fun pulling your hair out.
It's really unclear what your goals are, likes or clicks, and to the main page or a tab etc. Start a follow-along bud.
Sorry guys haha, didn't think of a follow along 
Goals are likes, it's a straight forward fanpage building campaign for a client.
I'll start a follow along, spankyou!