Direct Buy Reference Rates (8)
Posted this as a reply in another thread. Thought this may be of use to others...
Disclaimer: These are purely for reference. We are not brokers or affiliated with any of these sites.
If you're running RON and noticing a specific site or geo doing well (on exo for example), or having success on self serve one way to take away the daily instability is to lock up a buy for a month. You'll usually pay a lot less (even if brokered), secure your order rotation (if you have 25%, well you know you're gonna be in 1st position at least 1/4 of the time), and not have to deal with variable cpms.
Consider this. Lets say you're running xhamster on exo. They may not have 100% of the rotation. If they have 25%, well your top bid does not guarantee you first placement all the time.
These are brokered rates, so not exactly direct, but close enough.
Site: redtube.com
Ad/Location: Next To Video
Size: 150x240
Traffic: 2.1m imp/day
Price: $9,000
Rotation: 5%
Duration: 30 days
Site: xhamster.com
Ad/Location: Next To Video B
Size: 300x250
TR - 361k imp/day @ .08CPM - $866
DE - 300k imp/day @ .20CPM - $1800
IT - 1.1m imp/day @ .15CPM - $4950
Rotation: Varies By Geo
Duration: 30 days
Site: xHamster.com
Ad/location: In Player - Pause Roll
Size: 300x250
GEO: US
Traffic: 1.7M imp/day
Price: $8670 (.17CPM)
Rotation: 50%
Duration: 30 Days
Site: Hardsextube.com
Ad Zone: Next To Video A
Size: 300x250
IE - 9k imp/day @ .17CPM - $41
IT - 150k imp/day @ .15 CPM - $675
CA - 126k imp/day @ .25CPM - $945
Rotation: 50%
This is also a great example of why some of the smaller volume self-serve guys are having increased trouble in the adult space.
Great inventory gets discovered and bought up in large exclusive chunks, removing it from the bidding process. After some time, the quality of the remaining inventory is reduced and increased competition inflates the self-serve auction price on the remainder.
You want to be in the position to get the exclusive on your traffic and be able to discover what's great before other people can. If you're someone that's always looking to copy other people's ideas, landers, or traffic recommendations then you'll always be left with their scraps.
good points, allthegold :
if a publisher site is doing business with 4 self serve platforms then [ most likely ] 1 of the platforms is out converting the other 3 platforms..
that is why self serve platforms need to pay attention to ad styles :
with sources like exoclick you can only obtain a limited amount of traffic because on , example, a 25% share of a publisher site they are splitting that amongst X self serve bidders.......
thats why having 3-4 self serve accounts per source gets you more Share and gets you closer to doing a direct buy without doing a direct buy... .. .
-C
Hey rat, what FSA do you recommend? I'm looking to do my first large buy soon. I applied to MediaReps a week ago and haven't gotten a confirmation e-mail that my account is approved yet. Should I give them a call, or do they just have a slow approval process?
Also, I hear that these larger 30day buys can be negotiated down significantly. I'm told I have a better chance at negotiating if I act like I'm a advertising agency and not just a lone wolf cpa guy. I'm a bit nervous to do this because I don't wanna act like a big shot and get called out on it haha. Do you have any tips for negotiating with these FSA's and any advice in particular that you wish you knew on your first buy?
Originally Posted by clubdrock
http://help.adxpansion.com/faq/conte...rketplace.html
I wouldn't worry about trying to front with mediareps. PM me for a direct contact there.
Yes, anything is negotiable, including price. With those mediarep prices, you can easily do a 1 week or less test. As far as advice; don't overthink it. Take the jump; whether it's with them or someone else. If you have something proven on xham on exo, then it works. Just do it.
Originally Posted by clubdrock
I like you advice, jumping in is always the best way to learn. Only thing I'm not sure about is my server volume capabilities, still rocking a BeyondHosting starter VPS, probably need to upgrade this baby beforehand. I guess I could do a 7 day buy like you mentioned and see what kind of stress this puts on my server. I've also never worked with an Ad-server before but I have a bunch of Adshuffle walk through tutorial vids to help me with that.
Yah, adshuffle, openx, sitescout, just pick one that suits the budget and go with it. I think we've tried a bunch, but our tech team handles it - I don't know what they're running through tbh.
I will make a recommendation. If you can find something that works on a TJ redtube geo , then lock it up via a buy. For a single geo, you'd probably have to go through a broker like mediareps. If you can handle the the whole thing, a 25% portion will likely be in the 40-60 range/month. RT is one of the biggest sites that is not manwin controlled, and is not exclusive to any one network. We direct bought between 25-50% of their global NTV spot for the better part of 2 years. If you can find something that works, it's consistent quality traffic.
Home > Adult Traffic (NSFW) >