I have a direct media buy opportunity (adult) (15)
So, I did some digging around and I contacted this site that gets about 150,000 unique visitors per month per Google Analytics which equates to almost 5 million page views monthly, they sent screenshots.
A few notes, I can advertise on their homepage, almost above the fold as well.
Do you think I should pay? I plan to advertise adult dating offers ($3-4 payouts), which is an obvious choice... maybe even pua offers.
They've never had paid advertising before, and they're very interested in getting some.
Advice? Thoughts? 
Not sure what your question is. Yes you should pay. The price is the question 
Firstly, nice job. No previous advertising means a lot of opportunity for you.
A few thoughts
- find out their geo split via Alexa, quantcast, or their stats. Obviously the more tier 1 traffic they have the better.
- do a test buy for a couple of days. You dictate the price. If it's successful, say it worked 'ok' but will require optimization. Sign for a month, with first renewal rights.
- if you're buying 100% of the traffic, you'll likely need to push multiple offers per country so as not to cannibalize yourself quickly.
- definitely push PUA. On fresh traffic, these often convert better ROI wise than dating.
Based on those metrics, what is the most I should pay for a month (I can break it down by day from there)?
Originally Posted by ratalliance
I would average out a rough CPM. Like 0.1 region.
I'll give you some reference if you were direct buying some junky sites directly.
Site: xHamster.com Available [/B]
Ad/location: In Player - Pause Roll
Size: 300x250
GEO: UK
Traffic: 865k imp/day
Price: $5709 (.22CPM)
Rotation: 50%
Duration: 30 Days
Site: madthumbs.com
Ad/Location: Next To Video B
Size: 300x250
Traffic: 568k imp/day
Price: $2896 .(17CPM)
Rotation: 50%
Duration: 30 days
For red, which is traditionally a much stronger converter than other compareable large volume sites, you can see even with a premium GEO like DE, the rate is quite low.
Site: RedTube.com[/B]
Ad/Location: Next To Video
Size: 150x240
GEO: DE - 900k imp/day - $5760 (.21CPM)
Brian have you had much experience with adult and have a profitable campaign running already? If so, then buy. If not, then I would recommend buying a placement as similar as possible to the one you are mentioning but on an ad network, so you don't have to commit so much money upfront.
Hey man, I have a decent amount of experience (driven a few thousand leads) in adult. I currently have 1 moderately profitable adult campaign, the rest (many) were not. But I think I have a good feel for this animal.
Btw, it won't really be that big of a buy, he wants $200 to test 1 week, I think I can negotiate for $150. I think I'm going to test it, see what happens.
PS. Advertiser made an error, its actually more like 2.5 million page views a month.
For a small $150 test it's worth a pop mate! Let us know how you get on!
Definitively test it even for $200.
If it tanks you didn't lose much ( if any ) , if profitable it could have a pretty big ROI since it's untapped.
Update:
his feedback:
"Hi Brian,
The banner you have provided is not suitable. Our members do not get anything that our non-members get, so we would prefer there be no implication that we have an agreement for our members.
The site you have chosen as the destination is different from the two you provided earlier. You did say you had 3-4 sites, but is it your site, or are you just using their affiliate program?
Sorry Brian, but you'll need to provide something else. We want to help you, but we need to maintain our site's integrity and your suggestion is not in keeping with the interests visitors and members.
Please try again with something more relevant to our visitors, such as dating and other porn sites."
Usually im telling the webmaster that its for a client that invest tons of money in adult. Im telling the webmaster that this client always starts with small fixed budget (for example 300$) for one month and if its profitable they can increase the price and will stay for years.
Work with him, just get a 7 day test for whatever he's happy with to see the quality of his traffic. For all you know it'll convert REALLY well. Appease him for the test, and go from there.
Looking bad guys, maybe time to move on?
"Hi Brian,
Your email from September 29 never made it to us, sorry. This is the first time I have seen it. We had some email issues this week, but they have been fixed.
Regarding your suggested campaign, we do not want to advertise someone else's affiliate program. We were of the belief you had a legitimate dating website (or a few). Selling magnets to make men think they are more likely to get sex from a young girl is definitely not what we would like to expose our visitors to. Same goes for the banner quality and content.
If you have any partners (not affiliate programs) with good websites that you want to promote on WEBSITE, them I'm all ears.
I would try this, send one more email.
Say you do a LOT of volume with these affiliate networks and they give you private payouts/custom whitelabel pages because of it. Then you buy traffic they cannot. Get him comfortable that your not just running a basic affiliate program.
Say you can tone down your ads/landing pages if he likes, but ask his suggestions.
Pretty much your goal is to be friendly and work with him.
Yeah, these types of webmasters can be a pain in the royal arse to deal with - but it's worth persevering if the traffic is untapped and likely to convert.
If there's no advertising competition, you can probably afford to be a little more 'professional' with your design and content. Get your foot in the door, see if it converts, and then try and bait him in to some more affiliate-friendly creatives with a larger payment (assuming it converts well enough to justify one).
He does sound like the kind of guy who mollycoddles the virginity of his visitors. Everybody has a price though.
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