How to run Incentive offers? (7)
Got a top offer list from my AM and found the
offer:"Castle Clash - Android(US) "
Payout:$0.48
CR:39%
EPC:0.19
The CR is 39% that inpressed me.I didn't run any incentive offers ever and i don't know how to run them.
Who can give me a lesson how to run incentive offers how to get incentive traffic?
usually it's an incentive to install the game to get points or open extra features in an app or other mobile game... that's why they tend to have higher CR. Players on an app will be given the option to install a game (for free) the app owner makes a payout, and in turn they open up extra levels, features, give more points etc etc..
It's not normally something you can "get" without owning an app. Although there are other types of incentives (like get paid to sites), but for game apps, this is mostly the way..
"Content Locking" is one of the approaches that many people have had success with in the past. Offer the user something they want (an ebook, a video, whatever), but they have to sign up to the offer in order to get it.
Of course, that means you have to create the content.
Originally Posted by caurmen
Yeah content locking is a big one and probably most wide used, also sites like fill out these offers and earn $1 for doing surveys etc
Interesting tip from Pat Flynn's blog today that can apply to content locking:
Initially, I was thinking of giving away a helpful, incredibly valuable eBook, something similar to the size and feel of eBooks the Smart Way here on SPI, however after listening to Clay Collins in SPI Podcast #78, and then again in a list-building webinar that we hosted together (click here for the free webinar replay), I decided to take his advice and instead create a short list of resources that would be beneficial to food truck owners.
Specifically, it’s a 6-page resource guide revealing just a handful of social media tools that will help my target audience get more people talking about their food truck.
Clay’s argument is that long eBooks and other time-consuming giveaways might actually hurt you more than they help. People have so many things to do these days, when they download a free eBook that’s dozens and dozens of pages long – most will not want to read all of that. Something short and sweet is more likely to be read – and he’s not just saying this, he has the data to prove it through his company.
Additionally, tools and resources, specifically, are great to share because people assume that if they get the same tools that the pros use, they’ll automatically become a pro too. This is why many of the top articles on blogs and in magazines are about the tools or resources or software that people in the niche use to become successful.
What are recommended incentive Ad networks?
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