1.31% CTR on first Ad with no conversions??? Any suggestions... (7)
1.31% CTR on first Ad with no conversions??? Any suggestions...
I can't quite figure out what's happening here. Here are my stats from buzzcity over the last few days running this ad. There was a hiccup on the former days, but considering I have had 50 clicks today alone, I have zero clicks in my CPA network records to the actual ad and obviously zero conversions. Any thoughts? 1.31% CTR seems like it may be some kind of error, no?
buzzcity sucks. At least for me.
for similar reasons?
What kind of 'hiccup'? 50 clicks and no data at CPA network suggests your ad/campaign has the incorrect link or perhaps a network geo-redirect is bouncing them... Do you not have a tracking system in the middle?
Originally Posted by zeno
The hiccup before was that I had a landing page with a particular link, but my ads on buzzcity were not approved because they said they don't run adult ads. Hence I moved over to TrafficJunky and changed the landing page redirect to a US ad. Low and behold Buzzcity re-reviewed and then approved the ad to run in Sweden with same landing page which was now designed for a US offer. I checked in with buzzcity later to set up a sweepstakes and saw my ad had been running for 4 days. So I changed the landing page back to Sweden and that is what the 50 clicks are from.
My F5 Media account now displays a total of 4 clicks to the Sweden offer. So it is working and must have the correct link, but with that many clicks and only that many people making it to the offer with such a high CTR is bothersome...Maybe the data on buzzcity is false?
So it sounds like you have a landing page in the middle, right? Traffic is going something like this:
50 clicks from Buzzcity > ?? clicks on your landing page > 4 clicks to the F5 Media offer
Do you have tracking on the landing page to see how many of those clicks from Buzzcity are actually coming through? I think that's a big piece of the puzzle that's missing here. If it's something like 40 or so, then I wouldn't consider a 10% CTR on your landing page bad. But make some more landing pages, split test the traffic and see if you can improve that number.
Buzzcity traffic is generally considered low-quality. You'll notice incredible click discrepancies (e.g. paying for 100 clicks and receiving only 50 or worse). Moreover, Buzzcity is not for European traffic. From what I heard it may work well for Asia and from my experience maybe for South America. If you want to run European offers, definitely switch to a different traffic source.
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