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Here's how I setup the facebook test...(suggestions?) (11)

09-14-2013 07:32 PM #1 dconstrukt (Member)
Testing Facebook Ads (Campaign Setup Question)

ok... so i'm testing out FB for one of my offers, would love to hear from you facebook vets...

Setup a new campaign.

each ad is using a different precise interest related to my niche.

same ad

same image

same targeting

I've noticed 2 of the interests have given me the all the leads and most of the impressions.

have 20 or so ads, but a $30 daily budget. (set the CPC high to get some action)

not really sure on the next move.

Smart idea to move the ones with the action into their own campaign and raise the daily spend while testing new images in the campaign?

or raise the daily limit for the whole campaign to see what seems promising?

thanks :-)

09-16-2013 11:26 AM #2 caurmen (Administrator)

Just clarifying here: are you running one ad per campaign?

09-16-2013 01:00 PM #3 dconstrukt (Member)

hey dude.

same ad for each precise interest.

but there's like 20 of them in the same campaign.

same ad, same image, different precise interest.

09-17-2013 11:16 AM #4 caurmen (Administrator)

So, basically:

CAMPAIGN 1:
AD1 - Image1 - Interest1
AD1 - Image1 - Interest2
AD1 - Image1 - Interest3
AD1 - Image1 - Interest4
AD1 - Image1 - Interest5

etc?

09-17-2013 01:27 PM #5 dconstrukt (Member)

yes.

but noticed the impression distribution is totally whacked.

some get a lot of ad reach, others dont.

had about 20 in there, 99% of the conversions (opt ins) were from 2 interests.

wondering if its best to put each one in its own campaign.

09-18-2013 05:09 PM #6 caurmen (Administrator)

Yep, that's the joy of Facebook campaigns. It loves to distribute impressions unevenly.

Given you're actually testing different targeting options, I'd recommend doing separate campaigns. Do 4 identical ads in each campaign and you should be golden.

11-06-2013 01:19 PM #7 yourfoothealth (Member)

Do 4 identical ads in each campaign and you should be golden.
What is the logic behind this duplicating ads in a camp?

11-07-2013 12:51 PM #8 caurmen (Administrator)

@yourfoothealth - it's all down to this test that Polarbacon did a while ago. Definitely worth reading.

11-07-2013 03:47 PM #9 yourfoothealth (Member)

Quote Originally Posted by caurmen View Post
@yourfoothealth - it's all down to this test that Polarbacon did a while ago. Definitely worth reading.
Wow! What a test! This forum is a goldmine!

11-13-2013 01:52 PM #10 stackman (Administrator)

Quote Originally Posted by caurmen View Post
@yourfoothealth - it's all down to this test that Polarbacon did a while ago. Definitely worth reading.
Boom! Even i forget all of these goldmines

@dconstrukt
Definitely raise budget for whole campaign if its at $30 aday, get more info. IF the same 2 ads continue on top then make more ads around the angles of those 2!

11-16-2013 11:55 AM #11 yourfoothealth (Member)

I am not using multiple dupes in the same campaign as I think it is the waste of money & time. instead, I stick to 1 ad per 1 campaign. It is working without any FB shit algorithm to push one 1 ahead.

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