"If I have to fart, I do!" (2)
I uncovered this gem when googling "I love online bingo", then looking through forums where people listed out all their peculiar reasons.
Finch's posts/guides on marketing angles have really opened my eyes. One of the best ways to brainstorm angles is to let the audience i'm targeting tell me themselves. Being a male that doesn't play bingo, the obvious angles that occur to me would be about winning money. Duh. But not a single person in the lists I came across wrote about winning money. Check out some of these reasons I came across, which are ripe for turning into headlines:
If I have to go potty, I can choose auto play.
If I want to smoke, who is going to say anything?
I take my own intermissions when I want to.
Don't have to sit next to anyone stinky.
Don't have to spend any money on gas.
No wear and tear on my car.
Can play during any type of storm.
Control my own climate controls
Last but not least, I am lazy!!! LOL
If i have to fart, i do!
Can watch tv and play
Don't have to have extra money to eat
I like my coffee better
I have diet caffine free pepsi at my place
More comfortable seats
No one sitting next to me picking their nose and wiping it under the table!!!
Clean toilet
Play as many cards as i want with auto play!
Don't have to explain to a newbie how to play a game and then get behind because i am helping them!!!
I am near my kitchen
I can watch tV and play at the same time
I can use the phone and talk aloud without anyone complaining
I can play while playing with my dogs
I can play while in my PJ's(same reasons like the others)
Play my favorite music so loud
Drink beer
Smoke and no one will complain
I can play while laying on my bed(using my laptop)
Won't be bothered by anyone.
Interestingly, most of them revolve around the freedom to do whatever the hell you want and not deal with other people. I hadn't considered online bingo as a mecca for anti-social behavior, but apparently there's something there.
Putting this out there as an example of how doing your research and letting the users themselves guide your angles might yield some huge insights. (btw - I haven't tested any of these yet).
Originally Posted by brianb
Great reminder brianb. About demo research, that is.
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