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What fonts work best? (14)

09-14-2013 03:40 AM #1 karim0028 (Member)
What fonts work best?

Hey guys,

I see ads with really nice fonts and im trying to figure out what the best fonts to use are for ads? Any tips?

09-14-2013 07:27 AM #2 kokofai ()

You mean headline?

Generally I use IMPACT & ARIAL. I remember I read somewhere that these are the proven font types that will help in conversion.

09-14-2013 08:05 AM #3 Mr Green (Administrator)

Directly from Cashvertizing:

"FACT! At 12 points and larger, Ariel is the easiest to read font. Under 12 point, use Verdana."

But it does depend on where you use it, and what angle is. You might find that more casual fonts work better if you are going for an amateur angle.

09-14-2013 12:07 PM #4 caurmen (Administrator)

I've often found Comic Sans works surprisingly well. Makes the ad look amateur as hell, which can be very good.

You may also want to read http://scholarlykitchen.sspnet.org/2...t-information/ - interesting research on what effect fonts have on peoples' likeliness to believe statements made in them.

09-14-2013 02:19 PM #5 dconstrukt (Member)

helvetica.

arial is microsucks shit attempt at duplicating helvetica...

however, try making your stuff look GHETTO.

ghetto looking seems to convert better.

As a designer, I have to purposely make it look like shit.

with no design skills, i'm sure many of you guys will have no problems making stuff look like shit :-)

09-14-2013 02:20 PM #6 nyc (Member)

Quote Originally Posted by Mr Green View Post
Directly from Cashvertizing:

"FACT! At 12 points and larger, Ariel is the easiest to read font. Under 12 point, use Verdana."

But it does depend on where you use it, and what angle is. You might find that more casual fonts work better if you are going for an amateur angle.
amazing book! should always be on a marketers desk

09-14-2013 04:47 PM #7 stackman (Administrator)

what @dconstrukt said.

I always want to reach for a nice classy font like helvetica, or one i search for. BUT bad fonts and bad designs often work best.

The most important thing though is that your font is legible, based on size and easy on the eyes. ie: grafitti fonts are usually a bad option

09-14-2013 07:22 PM #8 dconstrukt (Member)

Comic sans 4 lyfe!!

09-14-2013 07:32 PM #9 Mr Green (Administrator)

^^ you make me sick.

09-14-2013 08:47 PM #10 dconstrukt (Member)

lol... i'm sure you'll be fine after a lil smoke

09-15-2013 08:19 AM #11 julien (Member)

"What you say is more important than how you say it."
- John Caples

09-17-2013 06:59 PM #12 dconstrukt (Member)

lol... ya... and on the interwebz...

"if it looks all ghetto, people will click on it."
- Dave Miz

09-24-2013 06:15 AM #13 thedudeabides (Moderator)

This are my go to sources for finding snazzy fonts:

chrome extension(use this sucker all the time): WhatFont

font identifier: myfonts.com/WhatTheFont

lots of good fonts to be found here: fontzone.net

09-24-2013 05:52 PM #14 dconstrukt (Member)

they're ok.

best font site (thats free)?

www.dafont.com

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