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I'm struggling to scale up "winning" ads/campaigns! (5)

09-12-2013 02:23 PM #1 cyberdelicstudio (Member)
I'm struggling to scale up "winning" ads/campaigns!

Hey STMers!

I've been a member of STM for over a month now and I have started several campaigns during that time. I have figured out all the technical complexities of tracking winning FB ads, designing high CTR landing pages and I have launched ads with 100%+ ROI.

The problem I now have is that I am struggling to scale up these ads and make a decent ROI (profit) on them. I scaled up 4 ads this week (£15/day x2, £25 x 2) and they failed miserably.

I'm currently running Dating offers in Canada and I know that the offer is good (I talk to my AM regurlarly). It converts well in smaller budget tests.

I just need some advice from FB veterans who are CRUSHING it so I can tweak my ads and join you guys on the THRONE!

Thanks a lot.

Jay.

09-12-2013 02:34 PM #2 Mr Green (Administrator)

What are you doing, when you talk about scaling? Does it mean you are increasing your bids, opening your daily spend limits, or broadening your targeting?

09-12-2013 03:22 PM #3 cyberdelicstudio (Member)

By scaling up I mean I am increasing the daily spend amounts. At 12am this morning, I increased 2 ads up to £15/day. Here's the current state of play on the 3 ads that are running:

Ads 2 and 3 are running the £15/day budget increases:

I'm targeting a broad age range too.

Thanks.

09-19-2013 03:42 AM #4 ratalliance (Member)

Cyb -

1 fast move you can do is replicate the campaign & test it in different countries with different offers & lower budgets..

sometimes you can find a winner doing this & scale upward from there versus collecting data from only 1 country : 1 offer..

11-17-2013 02:02 PM #5 yourfoothealth (Member)

@cyberdelicstudio, could you be able to come up with a scaling strategy for the same demo you are running your camps?

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