Promoting Dating Products on FB (12)
Hi everyone,
I want to share what I've done until now (and what I'll do in the future) with my first Facebook campaign.
I found a big dating company that has some very successful products, so I thought to be one of their affiliates. I think is very interesting that this company offers ebooks, DVD courses and live courses, so there are lots of things to promote in case I get it right.
They just have a pay per sale commission system.
I'm testing my campaign in Canada, that has a quite big population, and isn't really expensive. If this campaign goes well, I'm trying it on other countries too.
My target audience is about 114,000 people.
First Try: Email Marketing
The first thing that I tried was to collect emails with a landing page, so that I could sell to subscribers with the time.
The problem here was that most of the people who signed up didn't confirm their email address (I was using double optin), and the remaining people weren't opening my emails.
Probably there was room for improvement, but email marketing with PPC traffic doesn't seem as profitable as it is when you run a blog to support the traffic, to me.
Second Try: Direct Link
After email marketing I tried to use direct links in my FB ads. I was promoting an ebook priced at $69, so I was thinking that this strategy wasn't going to work too.
After sending 155 visitors to the sales page of the ebook, I realized that I was just testing another wrong thing. Not a single conversion.
The sales page of the ebook wasn't so good, but I wanted to try this strategy anyway. This confirmed my idea that I had to build my own sales page, and optimize it.
Third Try: Click-Through Landing Page
A couple of days ago I started testing a click-through landing page, hoping that it would warm people before they reach the sales page, thus increasing conversion rate.
I'm currently split-testing this page, and until now I have a click-through rate above 40%. I think I can easily reach a 60% CTR in a week.
The traffic to the sales page isn't enough yet...so for now no conversion for this try too.
Making my Own Sales Page
As I said, the sales page of that ebook didn't seem that good, so I built my own landing page.
I want to keep collecting data for my third try pointing traffic to the current sales page, but as soon as I have more data I want to try both direct linking to my sales page, and making people reach my sales page from the click-through landing page.
FB Ads CTR
While I'm trying different strategies, I'm also testing my ads.
I got some super-sexy pictures approved - without even knowing how this is possible...
I want to reveal them in the future because they are pretty innovative...seriously I've never seen those kinds of pictures anywhere, and they make people click like crazy compared to other kinds of pictures.
What seems strange to me is...my CTR.
I tested some images suggested on this forum, but I've never achieved a CTR like the ones from the people who used them - with the sames images!
I mean, I read posts in which people show a CTR of 0,5% or more...with the same pictures I get a CTR of 0,1%.
My super-sexy pictures have a CTR of 0,2% or more...but I am not understanding it...is this because I targeted the wrong people or what?
(I'm targeting male people who like women, are either single or not specified, and are between 25-40 years old)
If you have any suggestion about anything in this post, I'll be more than happy to listen.
Targeting's going to be a huge deal in your CTRs, you're right - as will headline and burnout factor. If you've seen a post about FB campaigns which showed its images, there's a good chance those images have been used everywhere since.
@caurmen I agree with you about targeting...but targeting very tightly I think that I may have a too small reach, am I wrong?
Especially when I'm start testing things, I'm worried that having a too small reach may be a problem.
Yep, that's definitely a risk - and one of the more common mistakes people make when starting out is targeting too narrowly.
Of course, another mistake people make is targeting too wide. 
If you want to share a few details of what your targeting parameters are we can see if there are any obvious problems there!
@caurmen sure. Thanks for the help!
I'm targeting people who are:
- men
- between 25 and 40 years old
- in Canada
- either singles or didn't specified their status
- interested in women
- like #Seduction, #Seduction community, #Dating, #Pickup artist or #Flirt
- speak English
The maximum exposure is 112,000 people.
Besides this, I'd like to ask you a quick question: what is a good population range when it comes to targeting? I'm wondering what are some real numbers about targeting too narrowly and targeting too widely.
Thank you!
A good population range is one that gets you traffic.
Population range can vary a lot depending on your targeting. Some target markets are more heavily bidded on than others.
Think about 2 different markets: 112,000 people from India vs 112,000 people from US, 40-50, single, #seduction.
The Indian traffic might cost $0.05 CPM and and the US,40-50 might cost $0.75 CPM. The population ranges are the same, but the competition on bidding can vary quite a bit.
You could always test narrowly and expand to get more traffic.
@JasperP Thank you for the advice! I'll use your idea with my next tests.
fb wont let you run dating offers with this:
- either singles or didn't specified their status
needs to be single only.
@dconstrukt my campaign has been running for more than 7 days. Probably Facebook is more strict for dating sites than it is for dating ebook.
shit... i'm promoting a dating product and no ads got approved until I switched out the targeting to comply with their dating policy.
@dconstrukt I can't explain this. Before this one I made some small tests with another dating ebook, and even with an ebook about male sexual performance improvement, and Facebook haven't ever given me a problem with this kind of targeting.
Hi guys, here's a quick update about my campaign.
After gathering more data, I definetely discovered that the original sales page of the offer sucks, so I switched to my own sales page - both with direct linking and using a click-through landing page.
I gathered some data, and it's becoming clear that direct linking doesn't work as well as using a click-through landing page. I'm collecting a few more data about direct linking to have a bigger statistical relevance, and then I'll focus all my test on the sequence: 1) click-trough landing page 2) my own sales page.
(I'm using a heatmap tracking software, so I also see that people who arrive on the sales page passing by the click-through page engage more with the sales page respect to people who arrive there by direct linking)
Another interesting fact emerged from tests.
The ebook that I'm promoting has two purchase options: pay $68 one time or take a $7,99 trial and after 30 days you pay the remaining $60 if you're satisfied about your purchase.
I'm currently using the second pricing (the $7,99 trial) because it makes sense to me that offering a low risk option would increase conversion rate.
It emerged that a huge amount of people who click on the buy button on the sales page abandon the purchase once they reach the shopping cart page.
I'm thinking about testing the two different pricing options so see which one convert the best.
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