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3 Tips to Help Your Banners Reach Their Full Potential (9)

09-11-2013 10:34 PM #1 JasperP (Member)
3 Tips to Help Your Banners Reach Their Full Potential

Crakrevenue puts some awesome tips on their blog:

Tip # 1 – Know where you post your banners.
http://crakrevenue.com/blog/tips-ban...ull-potential/

Tip # 2 - Avoid Banner Blindness
http://crakrevenue.com/blog/3-tips-p...nner-blindness

Tip # 3 – Lead, Don’t Mislead
http://crakrevenue.com/blog/3-tips-part-3-dont-mislead

09-12-2013 12:32 PM #2 bbrock32 (Administrator)

Nice , some good tips in there.

09-19-2013 03:49 AM #3 ratalliance (Member)

Tip #4

Survey your traffic with tools like SurveyMonkey.. then use the results to create
new marketing angles for your banners...

Basically redirecting segments of your traffic to a Survey to see what they are thinking....

09-19-2013 04:31 AM #4 tmcalvin (Member)

Originally Posted by ratalliance

rat, are you talking about adding another step in the path to the offer? I can see getting some good intel that way, see much drop in ctr?

09-19-2013 06:20 AM #5 maynzie (Moderator)

Thanks for the post bro, some very quality tips in there

09-19-2013 04:38 PM #6 ratalliance (Member)

TMC - not another step but just redirecting all traffic to a Survey to see what they are feeling..

i'll post some examples later

sometimes i'll just use a real neutral banner that gets a high CTR .. then do something like "Select which option you want next : " as part of the survey.... then I can find angles that work best in banners for that particular traffic.. .

ttyl

09-19-2013 05:55 PM #7 tmcalvin (Member)

so this is just about gathering data? you don't shoot them to an offer after the survey?

what I had imagined was something like the qualifier questions in the rules lander but with survey questions mixed in. then to the offer

looking forward to your examples, thanks

09-19-2013 06:55 PM #8 ratalliance (Member)

Warning: NSFW

See attached. We'll do a full case study on this.

You have probably seen these banners: we hit this really hard in early 2011 I believe promoting Pandora's Box - a pua product.

We ended up with this headline after simply asking the traffic: "What would help you most with meeting/fucking chicks?"

09-19-2013 07:17 PM #9 JasperP (Member)

^^ I agree with ratalliance

Surveys definitely help get into the mind of the user. When you can get an idea of their pains and hot buttons, you can push those to your creatives.

I posted a simple way to collect surveys here. I kept the survey rather simple, but here it is:
http://stmforum.com/forum/showthread...ze-Survey-Data

Here's more info on it:
http://stmforum.com/forum/showthread...-Success-Diary

@tmcalvin It's about collecting the survey/data AND converting them on an offer. Send them to the offer after they complete the survey.

By having a survey, it may hurt conversion rates, but you can construct better marketing campaigns from it.

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