Facebook Ads: How Much In One Campaign And What about Duplicating? (9)
Facebook Ads: How Much In One Campaign And What about Duplicating?
Hi everyone,
I got frustrated yesterday, because I got some pretty awesome pictures approved (a lot of cleavage) and even TWO kissing babes, but the CTRs sucked right away everywehere between 0.03-0.05. It's crazy.
So then I went to search and found some theories here on Stack That Money that could explain why I am getting such shitty CTRS...
I have a few questions to understand everything clearly:
1) When is the best time to test images? In the evening, or in the morning or a whole day?
2) I read that it's best to dupilcate an image 4-5 times to test which one is going to stick? Do I have to bid the same on each image or should I change the bid for each picture? (Approach of Polarbacon which is very smart, never thought of it like this)
3) If I would stick to the approach described under 2), should I make a campaign for each image?
4) Do you have other tips for me that I can put right into action when testing images?
Thanks in advance for sharing your knowledge!!
Personally, I've stopped doing the "single ad, one campaign, 4 copies" thing. It works, definitely, but it's a massive PITA.
These days I just throw everything into a single campaign and pause ads as they hit various CTR hurdles. Eventually FB tends to give everything a fair shake. It's probably less precise, but it's also a lot less hassle.
I tend to mostly run ultra-clean stuff, though - tactics may be different if you're sneaking cleavage in there.
Images of legs work just as well as boobs (on some ads even better) and you have a less chance of getting the account banned.
I just can't understand why they approve ads and ban your account afterwards, because they initially accepted the ad. Right? Or is there some automated software running on the background that auto-approves ads? The cleavage images doesn't work good for me, I didn't get the CTR above 0.18%. I would love 0.25-0.35% CTRs... but until date didn't find images that hits this score!
@ Caurmen
Ultra-clean stuff, how do you determine that? Just faces, no boobs, no legs.. Is a good body (with curves) AND with clothes on allowed? I don't know what Facebook understands under "clean"... I even got some (too) beautiful faces disapproved.
Do ultra-clean images also get acceptables CTRs?
TOday i test with clean images , and some use environment behind . Lets see if the CTR can get decent clicks ( or not )
I don't run dating on FB these days - indeed, generally I'm not running affiliate offers at all, instead running ads for my own products. So when I say "clean", I mean "has nothing to do with sex at all" 
However - ultra-clean images can get good CTRs. It's arguably easier if you're advertising to women, but both genders will click on stuff other than boobs and legs. Look for interesting expressions, big eyes, nice faces, etc.
Originally Posted by caurmen
by "advertising to women", you're still referring to dating right? does that mean males pics tend to be safer than female pics?
@serofax - exactly, yes. Both because women tend to be less sex-driven when responding to images (or at least more subtly so) and because most ad approvers are more lenient about male images.
I am no longer testing triplicate ads in one campaign as I notice that FB is pretty much sending the same amount of traffic to each ad. It's a waste of time/money so now I test two ads in one campaign.
Home > Questions and Answers > Traffic Source Questions