Is it just me or is app traffic just impossible to get a positive ROI on with sweepstakes campaigns?
It seems anytime I cut app traffic completely it brings my ROI up, but then my volume is in jeopardy, any tips/advice?
Are there any sub-groups within the app traffic that are showing more progress? In a situation like this I'd usually look for ways to drill down through the data to find smaller areas of profit (or smaller areas that are killing my profit
).
or try running some of the android anti virus offers on in app traffic 
we have a few guys on our team crushing that..