On the tracking 202 tab, if you click visitors, you see a series of icons in the table of subid/date/IP/browser/LP/Referer etc. In the photo i attached, when i hover my mouse over the numbered buttons, the following pops up:
1: Referer
2: Landing page
3: Outbound
4: Redirect
Am i correct in thinking that if the Referer and landing page buttons are there but the outbound and redirect are not, the clicker made it to the landing page but didnt proceed to the offer?
And following that train of thought, if all 4 buttons appear but no conversion happened, they just made it to the offer then didnt sign up?
Also, what does it mean if the landing page, outbound, and redirect icons were there but there's no referer?
Both your assumptions are correct. If there's no referer, it could've opened up in a new window or a whole host of things, I wouldn't pay too much attention to that since you're buying your traffic from POF.