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ZeroPark & Voluum - Sweepstakes (17)

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Here's my first follow along that involves both ZeroPark and Voluum, two of my projects. Voluum is tightly integrated with ZeroPark. As such, it's the only tracking platform that will track exact costs from your ZeroPark campaigns.

For this follow along I'll be running a sweepstakes (win an iPhone) offer with a prelander. I had to find an offer that performs well that nobody on our network is pushing at the moment - I picked a Kenya offer from Mundo Media, see below:

Offer & LP



Volumes might not be staggering but the traffic will be cheap!

The prelander:


Your typical sweeps LP... we coded this one around 2 years ago and it still performs.

Setting up Voluum

We've accepted around 25 users into our Beta this week already, if you haven't signed up yet do so here and you'll probably have access next week.

When you sign-in you'll see your dashboard straight away (below). You won't see the fancy graph and any data the first time you login. We're seeing this as I've setup this campaign yesterday to speed things up. As you can see the campaign is already profitable and this is with no optimization! Don't worry, I'll be taking you step by step to show you exactly how I set all of this up.




To setup your first campaign you'll need to do the following:

1. Add a traffic source (ZeroPark is added for you already)
2. Add an affiliate network
3. Add an offer
4. Add our click tracking links to your lander & add the lander to Voluum
5. Add a lander
6. Place your postback URL in your affiliate network
7. Create a new campaign
8. Setup the campaign on your traffic source, done!

Let's go thru these steps!

1. Add a traffic source

In this follow along I'll be using ZeroPark as my traffic source and that's already added to Voluum. When using another traffic source here's what you'll need to add:



The only thing that's required is a name - if your traffic source auto optimizes using conversion data that you can place the traffic source postback URL with the {externalid} token added onto it.

External ID is essentially your click ID on display buys. The other custom variables are anything else you want to add.

2. Add an affiliate network

I'll be running an offer from Mundo in this follow along - adding an affiliate network is easy, the main part is having them add your postback URL on their side, some networks allow you to do that yourself, that's the case with Mundo.



When adding an affiliate network in Voluum, you'll need to assign it a Name and optionally add a payout argument. In this case I will be adding a payout argument as I find it to be a life saver when you have 100's of offers and campaigns. What the payout argument does is it allows you to have the affiliate network pass back the $ you are paid with each conversion. If you negotiate payouts often this is very useful in that you don't have to mess around with adjusting your payouts in your tracking. I find that this is particularly useful in situations when an offer is paused and your traffic starts running to another offer with a much lower payout - you would then see this in your tracking as you'd probably be taking a loss. It's the best way to track exact revenues.

I will get back to how to setup the payout argument later when discussing the postback URL.

3. Add an offer



When adding a new offer you'll need to give it a name, place the offer URL with our {clickId} parameter appended to a subid, s2 if your affiliate network uses cake - as s1 is limited to 50 chars and our clickIds are around 70.

My offer URL would look like this: http://mpmotrk.com/mt/v264336474t233s2a4x2t2/&subid1={clickId}

I run offer from around 30 countries so I find the country labeling to be extremely useful. What this option does is it associates this offer with only the selected country, Kenya in this case. When setting up a country specific campaign you will only see the landers and offers that are under that country. This makes campaign setup not only much quicker - but you're also far less likely to make a human error.

I've selected Mundo as my affiliate network - because I added a payout parameter when adding Mundo the payout field is grayed out (with the option to override). Mundo will be telling me how much I earn per conversion - once again limited human error. I've made a typo more than once when typing in payouts.. and when I saw huge profits, they were a result of adding an extra 0 to my payout :P

4. Add our click tracking links to your lander & add the lander to Voluum

You'll find your click tracking URL under the settings button in the top right corner - Settings->Setup



You need to place this URL in every spot on your lander where you want the user to click and be redirected to your offer. This URL never changes, unless you add your own custom domain (something I'll write about later).

5. Add a lander



After you've placed your click tracking URLs in your lander code you can go ahead and add the lander to Voluum.

Choose a name, place the URL and optionally choose a country to associate it with.

Place your postback URL in your affiliate network

You'll find your postback URL under the settings button in the top right corner - Settings->Setup

Your unique postback URL will look like this: http://xxxxx.trackvoluum.com/postback?cid={ID} When placing your postback on your affiliate network you will need to pay attention to a few things:

• If using a payout argument (say 'p' for example) your postback will look like this: http://xxxxx.trackvoluum.com/postbac...D1%&p=%PAYOUT% (this is a real example from Mundo)
• You need to find out what the subid token is with your network
• Be careful which subid you use, as mentioned before, don't use s1 with cake based networks.

6. Create a new campaign

We're now able to create a new campaign in Voluum!



You'll notice a few things - to speed things up for you and also to force you to be organized your campaign name will be automatically generated based on the traffic source name and country (you can have the campaign be global if you wish). You can then add a suffix to the name, I chose iPhone5 in this case.

You will also notice that sometimes, traffic sources, offers, and landers will be automatically populated. This happens when you only have one - once again just to speed things up sometimes - we're impatient people after all!

For ZeroPark campaigns, you will see that the URL looks funny: voluum://xonmh.trackvoluum.com/7ec66896-413d-4ab0-9513-xxxxxxxx this is done on purpose as it helps ZeroPark recognize that your campaigns' cost tracking will take place on Voluum. If you want to preview your campaign, just change voluum to http.

Finally: Setting up your campaign on ZeroPark

Now for the easiest part. When you login to your ZeroPark campaign you'll see the dashboard view:



As I mentioned I set this campaign up the day before so you can already see some stats.

I'm running a RON campaign - to set that up click New campaign->Run of network



Choose a campaign name, choose a country, set a bid & paste the destination URL from Voluum. Click Save and you're done! So easy..



That's it for the setup. Once your campaign is approved and your account has credit, you'll start getting traffic straight away.

Below you'll find the results and instructions on how to best optimize your ZeroPark campaigns!

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Here are the first results after around 30 hours - no optimization done.



The automatically collected data in Voluum gives us some interesting insights.

Report by OS - Android and Windows are our main money makers.



Report by Brands - Mozilla and Microsoft have nice ROIs.



Report by Models - Firefox and IE FTW - Remember that ZeroPark has browser filters, making this data extremely useful!



Report by ISP/Carriers - Although we don't have ISP/carrier targeting in ZeroPark yet this gives you an idea of how Voluum would serve you for your mobile campaigns.



Summing up: I'm confident that we'll be able to get a ROI of at least 50% after optimization. It's possible that it'll be well over 100% which could equate to $50 profit/day on a little country like Kenya, not bad. Later in this follow-along I'll increase bids to show you how that increases volumes and often times profits.

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The tracking looks dope!

Really interesting case study , let's see how that goes.

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really cool case study~
but seem it's not easy see volum for each country on zeropark and avg bid

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dope interface!

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Signed up a few weeks ago, do you have the ability to run a multiple option campaign on Voluum? It weeds out the ability to promote using certain types of landers if it doesn't, although understandably you're using this primarily for mobile.

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Check out: http://zeropark.com/volume/

You're right though, the average bid you see there isn't a good indicator.. these are things we're working on.

Yeah we're testing this feature right now. Essentially on your LP you'll just need to place xxxx.trackvoluum.com/click, xxxx.trackvoluum.com/click2, xxxx.trackvoluum.com/click3 etc per offer then you can setup which click goes to which offer in Voluum itself. We had some extended discussions on how to display stats for multiple offer LPs, ie. does each offer have the same amount of 'clicks' (if so how does that affect the total at the bottom of the page?), do we divide the # of clicks by the # of offers? We've gone with a simple solution for now.

I want to underline that what you see now is literally v1, we're going to be adding any features that our users will need - the platform is designed to be flexible and what looks like a mobile specific tracker will look totally different in a few months. It's difficult to encompass all possibly needed features from the get-go so we stuck with what I was familiar with.

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Nice case study man!

Btw anyone reading this who has been setting their goals to make $50/day. Here is your golden ticket. It's very rare you get full transparency like this. Also keep in mind this is only one small country...

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Awesome! I'm already putting Voluum into my test and will see if it outperform my current tracker!

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Some 3 weeks ago, I spent a bit of time optimizing the campaign, after that I completely forgot about it.. I paused it Friday as a couple of you are buying the KE traffic with the same LP.

Anyway, my prediction was that we could do at least a 50% ROI, checking the stats I saw a 53.99% ROI:



In regards to the optimization I did, it doesn't get more simple. I looked under the Models report in Voluum, saw that Chrome, Opera and some Nokia phones weren't converting.



With that, I went into my ZeroPark Kenya campaign and simply turned off, Chrome, other browsers, and other mobile traffic as seen here:



Conclustion: If others from STM hadn't started buying the same traffic the profits and ROIs would probably have been noticeably higher. Either way, for a campaign that took me maybe 30 minutes in total to setup and optimize (I had all the LPs and offers from before). A $400 profit over 3 weeks, or a steady $20-25 profit per day isn't bad in an obscure country like Kenya. You could further improve this campaign by optimizing on a target level, but I'll leave that to you guys.

Summary:

Time spent: 30 minutes, maybe another hour writing and taking screenshots
Revenue: $1,129.65
Cost: $733.60
Profit: $396.05
ROI: 53.99%

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You are making me add more $$$ in ZeroPark after all my failed campaigns

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Zeropark and Voluum both look great. Signed up for both and have deposit a small amount to test.

How long does it take for Voluum accounts to be activated? ### ACTIVATED ALREADY ###

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Hi zeropark,

As for your server postback url from Voluum to be placed inside Mundo Media

http://xxxxx.trackvoluum.com/postbac...D1%&p=%PAYOUT%

Few questions:-

a) is "p" can be anything too e.g. &payout= ?

b) I can't seem to find %PAYOUT% for global pixels variable

Instead I see this

%AMOUNT% Affiliate payout amount

so which one should i use?

c) passing %SUBID1% for Mundo Media I believe is okay right?

d) I believe the above url should be place under server to server pixels right instead of regular pixel?

Any help? Thanks.

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I'm not from zeropark but I think I can answer this. Look at the tracking method on the offer to see whether it's pixel tracking or server to server. If server to server then your URL should look something like this: http://xxxxx.trackvoluum.com/postbac...ayout=%AMOUNT%

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thanks, so basically it can be either &payout= or &p= as described in point 2 (zeropark's posts)?

however in point 2 and I compare with mine, I can't see where I can put "p"

Here's my screenshot, any help? Thanks.

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Not sure if the "p" is from an earlier version of Voluum but if you click on the gear icon in Voluum and look in the setup tab you should see the postback URL as http://xxxxx.trackvoluum.com/postback?cid={REPLACE}&payout={OPTIONAL} then you just replace the {REPLACE} & {OPTIONAL} with the corresponding variables from Mundo.

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Thanks hankqny

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