Hello
I'm strugging with my campaigns on facebook. Let me explain whats going on
I'm running dating offer in one the of english market. The target audiences about 200k, I usually test with 5 ads, 10$ per ad,bid high and choose ads has higher CTR (Minimum 0.1% at 10k impressions), after 10k impressions if ads don't meet that requirement i will pause them, and keep the rest, also upload other ads to test at that same audiences.
Then i increase the budget to 20$ in the next day (at very beginning of the day), this day the CPC is down to half of the first day and CTR drop a little bit.
Everything is good at the second day. ROI is 100%
The third day, I increase budget to 30$, the CTR jump up but CPC jump up too. It was at 0.14$ at 2nd day, and almost double on third day (0.25$).
I don't know why, I though when the CTR hold the CPC will go down as much as possible, but in this case it goes higher.
What should i do on now? What i'm doing wrong? Anyone has experience on this please share your thought, help me out. Thank you
Anyone?