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Best offers to promote? (13)

08-30-2013 10:44 PM #1 justnick (Member)
Best offers to promote?

Before we go any further, I just want to make it clear I don't expect you to tell me the exact offers you promote or hand anything to me on a silver platter.

I asked another relatively silly/simple question a few weeks back about POF images, instead of pages upon pages of sarcastic responses I was genuinely humbled by the sound advice offered (thank you, guys!).

I've played with POF for a while and made some money on it, but I'd really like to start making money on FB.

I have a FB account with a $2,500/day limit, it has been used for "legit" purposes for over three years so it's fairly solid.

Having tried a couple of offers on Facebook including niche dating, free games consoles and supermarket vouchers, I've made around $20 for an outlay of probably $300+.

Can anyone suggest a decent offer/niche or two I can look into promoting? I genuinely don't think the offers I've pushed already have enough room for improvement to make them profitable.

Any help/advice welcomed, thank you.

08-31-2013 01:11 AM #2 keepitsimple (Member)

What were you paying per click on the dating offers? I'd recommend getting the FB scraper and seeing what offers other affs are pushing that way, 99% of the fb success threads in this forum start with "I finally invested in a FB ad scraper to see what worked", and then it's just a matter of figuring out bidding strategies which this forum has an incredible amount of information on. So much so that facebook has their own reps in here, learning how to use their own platform from us. Even zuckerberg logs in occasionally to get tips.

08-31-2013 10:23 AM #3 caurmen (Administrator)

Niche and broad-appeal dating both work on Facebook, as does gaming, particularly free-to-play MMO type stuff. Lots of other things do too, but those are a couple of the evergreen niches there.

08-31-2013 05:50 PM #4 bbrock32 (Administrator)

Ever thought of daily deals?

They do still pretty good on FB.

09-01-2013 01:31 AM #5 timtetra ()

One thing to keep in mind with a high-spend account -- it may be worth more to someone else who is already successful in the space than to you at this point in your AM career. If you'd be just as well served with a $250/day starter account, it may be worth it to see what others would pay for the account. I know plenty of people who would hop on it for the daily spend, maybe 1.5-2x too. (And not me, I don't need any accounts atm, just giving objective advice) An infusion if you can get 5k for your account into your testing budget could reap way more rewards in the way every startup can use that first round of VC funding.

That said, I will give you a piece of advice I don't hear most others say. You will hear people talk about cloaking vs cloaking etc. But at the end of the day, it comes down to this:

If you sling any type of ad where your demographic will see your ad and hate it and report it and/or x out on it, your account will be banned very quickly. Just look at any of the follow-along threads like Naesm's etc where he didn't violate policies but still got banned. Get 80% off Louis Vuitton even if you were to see it saturated like hell would be way less offensive to most people than blatant clean dating ads that clearly are trying to get you to sign up for some dating site you have no interest in signing up for, after being exposed 100x/day to the same/similar ads that perhaps cloak to NSFW ads that almost got you in trouble at work a few times.

09-01-2013 01:49 AM #6 stackman (Administrator)

Short answer:
Dating, Dog Food, Vitamins, and 100,000 other things.

The only people who will give you the best answer here are AMs. So hitup your AM for the best info. They know exactly what offers are hot on Facebook right now if that's what you're looking for.

Keep in mind though, Facebook has enough traffic to accommodate any type of advertising, so essentially ALL offers do well on Facebook.

Now match what your AM tells you with your own ingenuity and lots of testing and you'll have a recipe for success. Your current $300 spend and $20 made is due to promoting bad offers, or just not putting enough effort into your campaigns.

09-01-2013 10:56 PM #7 justnick (Member)

Thanks for all the replies - much appreciated!

I have access to a Facebook scraping/spying tool and I had a good look at the thousands of ads on there. Most were for dating sites & tank games. I did notice most of the dating ads weren't targeted at English speakers - lots of Scandinavian & European targeted ads.

I think the issue I have with Facebook probably isn't what to promote after all, I have access to five decent CPA networks full of awesome offers. I guess my issue is being spoilt with choice in terms of offers, and how to promote them; do I direct link? Go with a landing page? Do I create a fan page?

The spanner in the works for me with Facebook is fan pages & "apps". First off, I understand how fan pages work, I've built several for real businesses. I guess a fan page is kind of like building a list, and it's something you can tap more than once if you promote the right offers to the audience. As for "apps" I don't even know wtf they are. Am I right in thinking some of them just redirect users from the Facebook fan page to a CPA URL? Or am I way off the mark? I did do some googling but didn't find an answer. Most of the game ads I found in the spy tool were redirecting to app pages. I'm the only person in the world not to have a personal Facebook account - I've never, ever used Facebook - so I'm not particularly clued up on apps and all the other jazz.

I got my head round POF very easily thanks to CPV Lab - I just tested direct linking & LPs and went with what worked best. But with Facebook there are just too many options - the audience is much broader, and I just don't know where to start!

Thanks again for all the suggestions, will do some more spying and decide whether to go down the CPV Lab route with direct linking & an LP, or down the fan page route. I guess before I make that decision I need to decide on an offer... I just keep going in circles!

09-01-2013 10:58 PM #8 justnick (Member)

Quote Originally Posted by timtetra View Post
One thing to keep in mind with a high-spend account -- it may be worth more to someone else who is already successful in the space than to you at this point in your AM career. If you'd be just as well served with a $250/day starter account, it may be worth it to see what others would pay for the account. I know plenty of people who would hop on it for the daily spend, maybe 1.5-2x too. (And not me, I don't need any accounts atm, just giving objective advice) An infusion if you can get 5k for your account into your testing budget could reap way more rewards in the way every startup can use that first round of VC funding.

That said, I will give you a piece of advice I don't hear most others say. You will hear people talk about cloaking vs cloaking etc. But at the end of the day, it comes down to this:

If you sling any type of ad where your demographic will see your ad and hate it and report it and/or x out on it, your account will be banned very quickly. Just look at any of the follow-along threads like Naesm's etc where he didn't violate policies but still got banned. Get 80% off Louis Vuitton even if you were to see it saturated like hell would be way less offensive to most people than blatant clean dating ads that clearly are trying to get you to sign up for some dating site you have no interest in signing up for, after being exposed 100x/day to the same/similar ads that perhaps cloak to NSFW ads that almost got you in trouble at work a few times.
That's a cool idea, actually! I will give it some thought and probably see if I can find anyone interested in it. Thanks for the suggestion, and for the rest of your advice!

09-01-2013 11:33 PM #9 zeno (Administrator)

@justnick there are many different types of apps on Facebook. A lot of games have FB apps which essentially allow the user to login to the game using their FB details - i.e. they click ad, goes to a FB app page which asks the user to allow the game access to their account details, user clicks OK, bam into the game. Often the browser game will then load inside the Facebook platform or alternatively may give the user links to the game download or another site. These kinds of apps are all about 1) keeping the user on Facebook and 2) lowering the barrier to signup - they just click OK, no form filling needed. Facebook may also treat app ads differently due to them keeping users inside the platform = cheaper clicks.

There are however many other types of app, the most common being page tab apps. All tabs on a Facebook page are actually apps which load a specified URL inside the canvas. When advertising, you can either advertise your page and specify a tab for the user to land on or can advertise the page tab app directly. The user ends up in the same place but the advertising mechanics are a little different (e.g. app ads can have customisable URLs).

09-02-2013 01:44 AM #10 ratalliance (Member)

also consider linkshare , cj. com , clickbank and offers that do not pay you per lead...

then use alexa clickflow / path to see where the traffic is coming from..

we've had some good success promoting non cpa network type offers .

offers that do not pay per lead are definitely more expensive to test but
1 tip is testing how many people you can get to the Order Page (then you can adjust
banners etc etc on that accordingly )

09-02-2013 02:10 AM #11 imtheone (Member)

With FB apps, say like Zoosk, would you direct link? Or do you need to cloak?

Thx

Quote Originally Posted by zeno View Post
@justnick there are many different types of apps on Facebook. A lot of games have FB apps which essentially allow the user to login to the game using their FB details - i.e. they click ad, goes to a FB app page which asks the user to allow the game access to their account details, user clicks OK, bam into the game. Often the browser game will then load inside the Facebook platform or alternatively may give the user links to the game download or another site. These kinds of apps are all about 1) keeping the user on Facebook and 2) lowering the barrier to signup - they just click OK, no form filling needed. Facebook may also treat app ads differently due to them keeping users inside the platform = cheaper clicks.

There are however many other types of app, the most common being page tab apps. All tabs on a Facebook page are actually apps which load a specified URL inside the canvas. When advertising, you can either advertise your page and specify a tab for the user to land on or can advertise the page tab app directly. The user ends up in the same place but the advertising mechanics are a little different (e.g. app ads can have customisable URLs).

09-02-2013 02:44 AM #12 redrummr (Member)

You can push apps without cloaking... They are by definition a trustworthy destination as they are on FB.com.

EDIT: take a week off and read every single thread in the FB forum and also every single FB follow-along. Compile the tips in categories; give more weighting to more recent advice. You will have your own little master guide including categories like "warming up your account" and "bidding strategies" and "timezone strategies and leverage" etc. I did this and it's made everything so much easier. You get out what you put in... and these questions have been asked 1000 times on this forum. Good luck.

09-02-2013 12:38 PM #13 bbrock32 (Administrator)

With FB apps, say like Zoosk, would you direct link? Or do you need to cloak?
Thx
From a chat I had with a FB rep recently I can confirm that dating apps are still considered safe.

However I was also told that it's not going to be like this for much longer.

Looks like FB is doing now what google did 4 years ago.

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