I have seen different ways to show these tags in the ad text, but I'm never sure which way is best and for some formats what will it actually show in the final copy.
eg:
{age:}
{age:30+}
{age:30-39}
{age:default}
Could I get some feedback what others use and are the above formats correct? thanks!
I think the POF system is pretty reliable, but it's still smart to put default text that makes sense. Take this example.
{age:default} and live in {state:default}?
If, for whatever reason POF didn't fill out the age and state, your adcopy would show up as... default and live in default?
That makes no sense! So it's much smarter to write your ad like this... {age:30+} and live in {state:the US}?
Then, if POF can't fill in the details for whatever reason, your ad shows up as..... 30+ and live the US?
thanks gritz that helps a lot!