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Trouble Finding Angles? Retrain Your Eyes and Never Run Out Again. (6)

08-23-2013 05:50 PM #1 BenPOF ()
Trouble Finding Angles? Retrain Your Eyes and Never Run Out Again.

TGIF Friends!

After a successful ASE2013 in Philly, I was reminded how much people enjoyed reading my blog so I’m going to try and write more often. The thing I wanted to discuss today was ways to find angles! This is something a lot of people struggle with and I think it’s because their eyes aren’t trained to find them. So let’s retrain your eyes! Let’s begin with a story

The first chore I did w/ my wife when I got home was move the couches so she could vacuum under them. There’s an advertising angle there ladies and gents!

“Tired to dating slobs? Meet a guy who cleans up after himself! 87% women agree, a clean guy is better! Sign up to meet them now”

“Tired of finding socks on the ground? Meet a guy who cleans up after himself….”

I think there’s potential here! Especially with single moms who are tired of cleaning up after their kids! Just look at yourself and all YOUR dirty habits and use that in your ads! Obviously keep it clean and compliant!

Also, this post (http://jamesrusselllingerfelt.wordpr...s-of-marriage/) made it around my group of Facebook friends (seriously good advice for men) Every single one of his 20 points CAN BE USED AS AN ANGLE.

Lastly, if you have friends that are in relationships/married, ask them “Hey ________, what are your top 3 pet peeves that your partner does?”. Then simply plug that into “Meet a guy/girl who doesn’t (pet peeve)”. BOOM!

There are so many angles out there, just make sure your eyes are seeing them

Ben

08-23-2013 06:43 PM #2 bbrock32 (Administrator)

Good stuff Ben!

08-24-2013 01:44 PM #3 caurmen (Administrator)

Dating forums are gold dust for this sort of thing. Find a forum where people are complaining about the opposite sex. Make note of common complaints. Rephrase them as an ad. Profit

08-24-2013 02:44 PM #4 davidal (Member)

Good post. How would you suggest integrating angles into ads? My best performing headlines have always been very simple, and I find that trying to be clever with angles just overcomplicates things and really stretches the character limit. Do you think a combo like simple headline + angle ad copy is the best way to go?

08-27-2013 03:35 PM #5 davidal (Member)

Quote Originally Posted by davidal View Post
Good post. How would you suggest integrating angles into ads? My best performing headlines have always been very simple, and I find that trying to be clever with angles just overcomplicates things and really stretches the character limit. Do you think a combo like simple headline + angle ad copy is the best way to go?
Any advice on this?

08-27-2013 09:53 PM #6 BenPOF ()

There's no secret sauce to it, simple generic headlines work, simple angle headlines work. Check out the latest blog post for a case study from iPyxel re: a successful angle

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