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12+ Hour Time Zone Difference causing Huge Problem (7)

08-23-2013 04:37 PM #1 jason a (Senior Member)
12+ Hour Time Zone Difference causing Huge Problem

This is the issue I am having

I have several small spend US accounts that run 24 hours a day they are from 500 - 2k spends. They work and work well 24 hours a day. At night while people are sleeping I get clicks and leads FB seems to not spend to much during the hours of 12AM to 8AM but I always wake up with a ton of leads which builds into the good AM traffic then slow in the 12PM - 4PM range then picks back up heavy and really does well around 9pm - 12Am and the day is over a new one starts.

The new day starts at 12AM it spends Very little because not many people in my demo are online at those hours and it seems the ones that are end up buying. It always makes it so when I wake up there are leads AND my CTR is pretty high. Its great!

Now here is the problem..... I just got a 5k account and its in a time zone 12 hours ahead. This is proving to be IMPOSSIBLE as when a new day starts and I go to spend 5k it starts at 12Am their time but 12PM my time. At 12 PM my time the demo I am with is FLOODING FB and its honestly one of my worst lead times in the day. It makes my CTR super low right out of the gate and worst of all my CPC is INSANE .... talking like $42.00 Clicks!!!! then drops down and down and down but never gets to an acceptable number. I work all day to fight and get profit because of the odd difference in time.

What can be done to combat this issue? Maybe I will have to start setting bids for my clicks instead of letting facebook do it automatically. Hoping STM can give me some good advice on this.

I watch all my US accounts get 200-300 ROI and I can barley get my 5k account to profit 100.00

08-23-2013 06:10 PM #2 wildfing (Member)

Set campaign start and end time rather than ongoing it's the only way tbh. I used to have the same issue and it's a right menace that they dont have proper day parting stuff like google.

08-23-2013 06:42 PM #3 bbrock32 (Administrator)

Yep that's the best quickest solution.

If the accounts are making enough money you should hire a programmer to code an ad scheduler for FB.

08-23-2013 08:29 PM #4 jason a (Senior Member)

Then this would only give me 12 hours to spend instead of 24 hours? Unless I am wrong on that assumption

08-23-2013 08:30 PM #5 jason a (Senior Member)

Quote Originally Posted by bbrock32 View Post
Yep that's the best quickest solution.

If the accounts are making enough money you should hire a programmer to code an ad scheduler for FB.
Tell me more?

08-23-2013 08:32 PM #6 jason a (Senior Member)

Quote Originally Posted by wildfing View Post
Set campaign start and end time rather than ongoing it's the only way tbh. I used to have the same issue and it's a right menace that they dont have proper day parting stuff like google.
I would have to do this daily? As in start at 12pm overseas time so it starts 12am my time...... Set it to end at 12am overseas time so its ends at 12pm my time. This would make it start and stop at the exact times my US accounts are going BUT would I have to keep replicating my ads and putting a start and stop time on them every day?

08-29-2013 05:17 AM #7 redrummr (Member)

You can hire a programmer to go into your account and stop/start the campaigns (read: manipulate budget - or bids if you know what you're doing) whenever you like - might cost $200. Otherwise you'll need to do the clicks yourself.

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