Hi Guys,
This is my first follow along of the Facebook campaign after testing and loosing few $$$.
Campaign Details:
Niche: Dating Mainstream
Traffic Source: Facebook
Demo: UK
Age: 35-45 Male
Stats after running it for approx 24 hours:
Spent: $28.16
Earned: $40
I started directly with the LP. The LP I am using is the basic or say dumbo. And possibly the problem is I think is with the LP. It is not working as it was supposed to work.
Please advise me frens to keep the ROI consistent going forward.
Try testing more amateur-looking shots as priority #1. Those shots are clearly model shots, and so probably won't give your visitors much faith that those women are actually on your chosen offer 
a quick question, do you have to cloak for adult dating offers on fb?
Hope you've set targeting as males > single > interested in women if you want longer running campaigns & a safe facebook ads account.
@ohaiguyz: thank you for the insight...concern is appreciated and I will certainly do target 'interested in women' and let you the know outcome...
Age and gender variations: try all of them
Seriously, it's very hard to predict what will work for each offer - try mixed male and female, try one gender only, try older and younger pics...
Just make sure you know what you're testing each time you test - don't try and test everything at once, just pick a variation (mixed vs single gender, old vs young) and test that, then once you have solid results test the next one, and so on.
Sorry for the hiccups and break. Had to take break due to some personal issues. Have resumed the facebook campaigns on September 24, 2013. Stats are coming:
Platform: Facbook
No. of campaigns: 2
Target: Male US 25-45 (in 2 groups)
Day 2: 24/09/2013
Revenue: $21.19
Ad Spend: $14.82
ROI: 42%
Day 3: 25/09/2013
Revenue: $10.60
Ad Spend: $11.44
ROI: -7%
Day 04: 26/09/2013
Revenue: $10.60
Ad Spend: $44.33
ROI: -76%
Day 05: 27/09/2013
Revenue: $10.60
Ad Spend: $21.97
ROI: -51%
Day 06: 29/09/2013
Revenue: $0.00
Ad Spend: $0.26
ROI: -100%
Now the rigorous journey will start till I make $500 per day...guys need your guidance...LOOKING FORWARD...