Volume, but breaking even: how to kill it? (9)
Hi huys,
I have a very important question for seasoned affiliates.
I'm currently pushing an offer with a very low payout.
I'm very happy at this stage because I'm breaking even.
But the thing is, I'm spending $400 a day and I haven't unleashed all the potential yet,
and I make $400 in return, so 0% ROI.
I just launched this camp yesterday and already made a ton of optimization.
My question is: what should I do in this situation, because my cash flow will burn fast.
Should I stop the traffic and wait for a paybump (and still optimizing in my end)?
Or should I keep pushing waiting for the holy paybump that can transform
this $0/day camp into a $400/day campaign?
All my trials in affilate marketing have been this scenario:
I was profitable fast on the early days, but I couldn't make more than $100/day.
I feel that it's my chance to finally reach my $1000/day campaign,
pleaaaaaase help me fellas, I really need your feedback 
PS: I took a week off from my day job, I don't want to let my luck go away 
1. negotiate a bit with your network. "Hey I really want to make this work for both of us, but I"m breaking even and going to have to pause. What can you do to help me on payout?"
2. You gave us little info on what or how you're buying. Inevitably higher CTR in most channels is going to get you more clicks for less. So that's going to be my go to.
3. Possibly test a competing offer that may convert a little better.
4. Split test a different network as the one you're running may or may not be shaving and playing games.
5. Ask the network to reconcile with the advertiser and see if there's any portion of leads that maybe dropping due to pixel mis fires.
There's more but that will get you started.
Hope that helps.
Hey Smaxor,
Thanks I'll start with that!
Yeah apart from pushing on the network end. I would still continue to optimize since you have only been running since yesterday. I'm not sure the structure of your campaign, but I'm sure you haven't covered all corners of optimizations (ad copy, landers, demographic, bids) in one day.
You have the best kind of testing ground, a decent amount of low paying conversions breaking even.
Hey Lorenzo, ok, I keep optimizing and pushing with the nice support from Maynzie.
Hope to make it happen!
I keep you guys updated if you want
As Greenie said, you can't ask for a much better result than breaking even on that kind of spend after 1 day.
Minor optimizations will carry you in to profit.
Plus, you ran this on Thursday right? Is it dating? You'll probably be profitable on the weekend.
Something I read a few days ago that really motivated me was: If you improve your work by 1% every day, after 70 days, it'll be twice as good.
That's super relevant to affiliate marketing. You only need to stay active and keep making small improvements. The results should follow:
- Follow Smax's advice to try and squeak a pay bump.
- Be extremely proactive testing new banners.
- Optimise your LP and experiment with different hard-sells (easy improvement to most LPs = add a caption.)
- Rotate offers
- Establish hours in the day where the ads perform badly. Stop advertising in those hours.
- Experiment with lower bid and higher frequency.
- Experiment with lower bid and duplicated campaigns.
- Experiment with higher bid for potentially greater conversion rates.
- Scale sideways in to different ad spots where prices may be fractionally lower (Player B instead of Player A, for example)
If you're only looking for a 1% improvement, there are DOZENS of actions you can take. Keep taking them, every day.
Wow this is HUGE!
So much motivation now, plus, I have a solid step by step plan to follow, which is perfect!
Thanks Finch, thanks all.
To answer your questions, yes it's dating, launched on Thursday.
What do you mean by adding a "caption"?
You mean a caption under the main image? Like Ogilvy did in most of his campaigns?
Or maybe you're talking about a strong headline?
(sorry if my question sounds noob)
Yep, caption under the main image.
Even if you're using a rules LP with the classic 3 question qualifier, I'd still put a caption under the main pic with a quirky appeal so the user can click direct to the offer. Increases the LP CTR, doesn't seem to harm the CVR.
Ok I get the idea, thanks!
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