Does anyone have any advice on what kinds of offers work well on MSN adcenter traffic? Also, is direct-linking to them worthwhile or are landing pages a must?
landing pages are usually a must, direct links get quality score slapped (at least in my experience, and from lengthy chats with their reps).
Make sure you have lots of content on your page. they are turning into google
I guarantee that most verticals are doing well for someone on Adcenter. You can get some good data quickly with a junk landing page that you spend 20 minutes putting together to see if a concept you have in mind might work.
yup! you dont have to be fancy, just get some content on it and off ya go
Make sure you have content on page, they're not quite google yet, but content on page thats RELEVANT to the kw your bidding on is huge..
Thanks a-lot for the advice guys. BTW whats the difference between their search and content network when it comes to quality score? I guess it must be more lax since I was able to get away with direct-linking an auto insurance zip submit on there.
Any advice on pausing camps? I had one running, then paused the campaign, and my impressions almost went to zero. Is it better to pause ad groups and leave the campaign still running to prevent this from happening?
Pausing a campaign on msn sucks, it messes with your traffic flow but it recovers after time if you turn it back on, but on startup traffic starts slow and it can screw up the bucket of traffic you're being served. Only pause if you need to, if you can just set your budget to like $5/day and eat a $5 loss...
When working with adcenter is it best to bid on exact, phrase or broad keyword match and should I be running on content, search or both?
I do one campaign for search, with a separate entry for each keyword type (i.e., the keyword listed for exact, listed for phrase, and listed for broad for each keyword), and one campaign for content. That way, I can better kill the losers and prop up the winners.
Sorry for bumping a very old thread, but I had a few questions on Adcenter and some answers on this thread helped me.
I was wondering, people are often telling it is good to bid high, that we won't be charged as much but right now, with my new campaign, when I bid like 3 bucks, I pay around 2.5$ per clicks, no I want clicks in a not very competitive niche, I have a campaign with a 0.18 % bid and get 0.15$ clicks with decent traffic but far from the potential of volume I could have. QS is 7. What would you guys do?
Thanks a lot!
JM
the fact you got a QS of 7 on bing amazes me....as with the new QS shit its been tough, esp on any broad terms to work
you don't have to bid high to get traffic on bing
Board terms are working well for me, I'm getting decent volume but not as much as when I was bidding very high --) I'm happy with my QS, my page is a very high quality content page but still I WANT MORE VOLUME
at the same CPC, of course 
Don't we all?
Any tips about this?
Wow, just checked my QS again, 10/10
Anyone? 
Well PM me and we can certainly chat. One thing to note though, I didn't do any keyword stuffing, the page contains around 550 words, with the keyword repeated pretty often. The content is completely unique.
As for the volume, I really got a lot when I was bidding 3 bucks on my KW, this is far from what I am seeing right now.
I killed my campaign by lowering the bids too much so I got a crappy CTR. I still have my good QS but high bids didnt fix this. I'm gonna recreate it and see if I keep my high QS