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Any tips for MSN adcenter (22)


06-20-2011 04:40 PM #1 link3021 (Member)
Any tips for MSN adcenter

Does anyone have any advice on what kinds of offers work well on MSN adcenter traffic? Also, is direct-linking to them worthwhile or are landing pages a must?


06-20-2011 07:32 PM #2 Daksneezian (Member)

landing pages are usually a must, direct links get quality score slapped (at least in my experience, and from lengthy chats with their reps).

Make sure you have lots of content on your page. they are turning into google


06-20-2011 08:41 PM #3 brianb (Member)

I guarantee that most verticals are doing well for someone on Adcenter. You can get some good data quickly with a junk landing page that you spend 20 minutes putting together to see if a concept you have in mind might work.


06-20-2011 08:50 PM #4 Daksneezian (Member)

yup! you dont have to be fancy, just get some content on it and off ya go


06-21-2011 04:59 AM #5 mattaw ()

Make sure you have content on page, they're not quite google yet, but content on page thats RELEVANT to the kw your bidding on is huge..


06-21-2011 06:08 AM #6 link3021 (Member)

Thanks a-lot for the advice guys. BTW whats the difference between their search and content network when it comes to quality score? I guess it must be more lax since I was able to get away with direct-linking an auto insurance zip submit on there.


06-21-2011 06:22 AM #7 paycoguy (Member)

Any advice on pausing camps? I had one running, then paused the campaign, and my impressions almost went to zero. Is it better to pause ad groups and leave the campaign still running to prevent this from happening?


06-21-2011 02:19 PM #8 mattaw ()

Pausing a campaign on msn sucks, it messes with your traffic flow but it recovers after time if you turn it back on, but on startup traffic starts slow and it can screw up the bucket of traffic you're being served. Only pause if you need to, if you can just set your budget to like $5/day and eat a $5 loss...


06-22-2011 03:00 AM #9 mrxxg (Member)

Quote Originally Posted by Daksneezian View Post
landing pages are usually a must, direct links get quality score slapped (at least in my experience, and from lengthy chats with their reps).

Make sure you have lots of content on your page. they are turning into google
80% of the campaigns i run on adcenter is through direct linking, never had a problem except penny auctions, so test it out by yourself.

To get more impressions, don't be afraid to bid higher ( i have keywords bid on $2 per click) and use broad match, set a reasonable daily budget so you won't burn yourself and a ridiculous monthly budget like $200000 per month, it do helps to get more impressions.

adcenter traffic converts well as most of the users just get their new computer and use bing as default search engine.


06-28-2011 01:48 AM #10 matt (Member)

When working with adcenter is it best to bid on exact, phrase or broad keyword match and should I be running on content, search or both?


06-28-2011 03:38 AM #11 inversion (Member)

I do one campaign for search, with a separate entry for each keyword type (i.e., the keyword listed for exact, listed for phrase, and listed for broad for each keyword), and one campaign for content. That way, I can better kill the losers and prop up the winners.


11-19-2011 04:39 PM #12 numerouno (Member)

Sorry for bumping a very old thread, but I had a few questions on Adcenter and some answers on this thread helped me.

I was wondering, people are often telling it is good to bid high, that we won't be charged as much but right now, with my new campaign, when I bid like 3 bucks, I pay around 2.5$ per clicks, no I want clicks in a not very competitive niche, I have a campaign with a 0.18 % bid and get 0.15$ clicks with decent traffic but far from the potential of volume I could have. QS is 7. What would you guys do?

Thanks a lot!

JM


11-19-2011 07:26 PM #13 polarbacon (Moderator)

the fact you got a QS of 7 on bing amazes me....as with the new QS shit its been tough, esp on any broad terms to work

you don't have to bid high to get traffic on bing


11-19-2011 10:11 PM #14 numerouno (Member)

Board terms are working well for me, I'm getting decent volume but not as much as when I was bidding very high --) I'm happy with my QS, my page is a very high quality content page but still I WANT MORE VOLUME at the same CPC, of course

Don't we all?

Any tips about this?


11-19-2011 10:22 PM #15 numerouno (Member)

Wow, just checked my QS again, 10/10


11-20-2011 01:28 PM #16 numerouno (Member)

Anyone?


11-20-2011 02:24 PM #17 polarbacon (Moderator)

Quote Originally Posted by numerouno View Post
Wow, just checked my QS again, 10/10
dude we have to chat because I have no clue how you have 10/10 on a broad term...

I have had very highly quality pages as well...with they keyword in the ad....the page is littered with the keyword....and I cannot get much above a 3+......there has to be something else you are doing to get a broad term to work....

I have even spent countless hours on the phone chatting to ad center....

also have ran hidden divs as a test with absolute keyword spam...still no luck.....

as far as more volume is concerned.....there isn't a ton on bing.....


11-20-2011 04:09 PM #18 numerouno (Member)

Well PM me and we can certainly chat. One thing to note though, I didn't do any keyword stuffing, the page contains around 550 words, with the keyword repeated pretty often. The content is completely unique.


11-20-2011 04:09 PM #19 numerouno (Member)

As for the volume, I really got a lot when I was bidding 3 bucks on my KW, this is far from what I am seeing right now.


11-21-2011 01:59 PM #20 numerouno (Member)

I killed my campaign by lowering the bids too much so I got a crappy CTR. I still have my good QS but high bids didnt fix this. I'm gonna recreate it and see if I keep my high QS


12-08-2011 08:11 PM #21 directmarketing ()

Quote Originally Posted by numerouno View Post
I killed my campaign by lowering the bids too much so I got a crappy CTR. I still have my good QS but high bids didnt fix this. I'm gonna recreate it and see if I keep my high QS
How is your website structured? Do you use wordpress as the cms?


12-20-2011 01:27 AM #22 shermanchoo (Member)

Quote Originally Posted by link3021 View Post
Does anyone have any advice on what kinds of offers work well on MSN adcenter traffic? Also, is direct-linking to them worthwhile or are landing pages a must?
Direct link works ok with MSN for now, Dec2011.

They don't like the rebilling niches, but if you slip by them without flagging their compliance team, the campaign can run
for a year bringing good money.

-how to slip by them?
add keywords slowly over 7 days.


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