There are plenty of same offers on almost all affiliate network. Choosing the best one can be difficult. What criteria should be before choosing an offer?
For example:
On Peerfly if you search for Dating offer, for USA and social traffic source is allowed one can find about 75 offers.
There are all types of offers Paying from $0.80 to $75, and if we exclude CPS offers still there is a big difference in offers from $0.80 to $5. So which offer to choose?
Some offers are DOI, SOI, Second page submit, Full registration and so on. Now which offer to choose?
Some are mobile offer, only iOS offer, only Android offers etc. Now should we choose this type of offers?
What should Newbie look into the offer from payment to targeting etc?
Thank you
The simplest answer to this one is to ask your Affiliate Manager what's converting well at the moment. They'll be able to guide you to some good offers.
Choose lower-paying offers when you're starting out - lower payments mean you need to spend less to get good data. And don't be fooled - you can cheerfully hit $x,xxx a day with offers paying less than $5.
After that, it comes down to what platform and vertical you're targeting, and then to lots of testing. Don't get obsessed with a single offer - test quite a few, and see which performs best.
Also, don't just stick with a single affiliate network - split-test offers between networks. You'll often find that they perform radically better with some networks than others.
Why does lower payments mean spending less to get good data?
I think because generally with a lower-paying offer the CPC is going to be lower, so you can get more clicks for less money.
The more clicks you have, the more data you have. You can more reliably see which ads and offers are converting.
I've seen it recommended on the forum here that you need to spend 5-10x the payout before you can make a decision about if an offer is going to work for you.
Exactly so.
It's all to do with statistical significance.
Generally you need to spend a lot more than the potential payout to be sure that the offer is or isn't converting. You'll need to spend around 5x the payout just to establish whether it converts at all, multiples of that to establish a solid conversion rate.
So it all comes down to what you're multiplying. It'll cost you a lot less to be sure whether you're on a winner with a $1 payout offer than a $50 payout offer!