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I'm struggling to get FB ads approved! (10)

08-12-2013 11:23 AM #1 cyberdelicstudio (Member)
I'm struggling to get FB ads approved!

Hey STMers,

I'm trying to get an evergreen dating offer approved on FB. I've changed the copy, used non-offensive images and I'm sending traffic to a LP.

I'm trying to use an "angle" but FB's guidelines are making it difficult. They want really cheesy photos of "normal", happy people and headlines like "Are you looking to date?".

Jay.

08-12-2013 04:53 PM #2 caurmen (Administrator)

FB's dating guidelines are a bit of a pain in the ass, I agree - and dating's one of the more likely-to-get-banned verticals on FB, to add to your problems.

Are you getting specific feedback from them, or just struggling to fit into their published guidelines?

It's hard to give much more advice without knowing a bit about the angle you're aiming for. Thanks to their "you can't call out details about the user" guidelines, some angles can be really hard to push.

08-14-2013 11:31 AM #3 cyberdelicstudio (Member)

Thanks Caurman - sorted now. I read their guidelines and all my ads are approved.

08-27-2013 02:31 PM #4 fhenrir76 (Member)

I'm having the most difficult time getting my ads approved. The disapproval notice says it has to do with the text of my ad but I'm pretty positive my ad complies with all FB guidelines. Could this be referring to my landing page?

Here's the exact note:

Reason(s):
Your ad wasn't approved because its text violates Facebook's policies on ads for dating services or websites. Learn more in the Help Center: https://www.facebook.com/help/?faq=143949649021372. If you believe that your ad follows our policy or you need help, get in touch: https://www.facebook.com/help/contac...54537974582838.
For more information, please read our Terms of Use and Advertising Guidelines.
Thanks,

The Facebook Ads Team

08-27-2013 02:43 PM #5 cyberdelicstudio (Member)

I've found certain times of the day helps. For example 08:00 GMT is great to get ads approved. Also use the Power Editor.

08-27-2013 03:45 PM #6 dr_ngo ()

Are you selected "Interested in women"? Not selecting it will cause an error

08-28-2013 01:53 PM #7 adatrax (Member)

Facebook have recently (in the past week or so), started to come down hard on dating ads. Dating is by no means a "straight ban/easy to get banned" vertical. We have affiliates that have been running on one account for upwards of a year. It all depends on your ad images and text and how sexual they are. Run a "softer" dating offer, and if you get that feedback from Facebook regarding disapproval, then you're using a word or phrase in multiple ads that has been blocked or flagged. So change up the words till you figure out which word is causing the disapprovals.

08-29-2013 08:38 AM #8 cdroy (Member)

All my ads are getting disapproved all of a sudden this week. Is there any workaround this?

08-29-2013 02:31 PM #9 dr_ngo ()

Quote Originally Posted by cdroy View Post
All my ads are getting disapproved all of a sudden this week. Is there any workaround this?
There's no guaranteed workaround for getting ads retro-disapproved

- Your ads are being reported by competitors or Facebook users

- An account reviewer went into your campaigns and checked around. It could've been random or something triggered it.

- You stole your ads. Facebook spy tools are popular and a lot of people steal ads. The problem is if the ads you took got "flagged", it could trigged a review for every account that has that image. Lets say you're only using ads that are 100% yours. Doesn't matter. If a competitor starts using those ads, he gets the image flagged, it can affect your account.

Anyways it's part of the game.

08-30-2013 05:14 AM #10 cdroy (Member)

Even if you've changed something about the images can you still get flagged?

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