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Start with Mobile or Adult? (17)

07-28-2013 06:25 PM #1 sanfernandicus (Member)
Start with Mobile or Adult?

Hey guys,

I have been reading these forums for almost a month now and I have narrowed down my choices to either starting with mobile or adult. Those two make the most sense to me. I am going to be testing with about $30-$40/day. Eventually, after I master one of these, I plan on also doing non-adult media buys.

Which one would be better suited for both my starting budget as well as be good training for non-adult media buys in the future?


Thanks,
sanfernandicus

07-28-2013 06:30 PM #2 fjk87 (Veteran Member)

Budget is pretty low for both, but if I had to pick one, I'd go with adult simply as with all the carrier/handset variables involved in mobile, it's going to be more than tough to test with $40 / day.

07-28-2013 09:45 PM #3 francis (Member)

Do adult mobile haha

07-29-2013 03:48 AM #4 The Angry Russian (Moderator)

Do both... I don't think "mobile" is going to have as much distinction in the next few years as it does today, so I'd probably get familiar with it so you can stay ahead of the curve.

07-29-2013 01:25 PM #5 Finch (Moderator)

As mentioned, the budget is low for mobile. You're much more likely to find yourself splurging through an entire day's budget without a single conversion to show for it. If you decide to take that route, you'll need a lot of patience.

I would start with adult on the web.

07-29-2013 05:02 PM #6 sanfernandicus (Member)

Thanks for all the responses guys. Looks like I am going to go with Adult and raise my daily advertising spend a bit.

07-29-2013 10:14 PM #7 ewoww (Member)

I also suggest starting in less competitive markets to get more bang for your buck. You'll get swallowed in most English speaking, German, NL, etc.

07-31-2013 10:09 AM #8 Finch (Moderator)

^ Yeah, which is why I'd suggest getting LPs and creatives translated in to Spanish first. More countries to target with less translations.

07-31-2013 11:01 AM #9 udenchi (Member)

I would start with adult on the web.
Like Finch said, I had started with Adult and it is bringing good results...cheers guys...

07-31-2013 07:41 PM #10 bbrock32 (Administrator)

My vote too goes to adult web.

07-31-2013 09:34 PM #11 stackman (Administrator)

If your new, adult web. It's easier to grasp

08-01-2013 06:38 AM #12 adatrax (Member)

I would vote adult web then transition to mobile.

08-06-2013 02:43 AM #13 furthermobi (Member)

You can start with mobile 1-click billing offers like binbit offers. They are with easiest conversion flow and high CR.

08-06-2013 04:11 AM #14 jaaproos (Member)

What about PPV vs Adult web?

08-06-2013 06:05 AM #15 cpasuperstar (Member)

there are Adult CPA networks right?

08-06-2013 06:51 AM #16 maynzie (Moderator)

Yeah adult web would be my choice too, but once again your budget is really quite low considering how low margins seem to be in Adult right now. If you land a successful campaign don't be scared to get out the credit card, you make money on volume!

With a budget that low, you could make some money if you go very niche related like Finch has spoken about before on this forum

08-06-2013 02:12 PM #17 Finch (Moderator)

Quote Originally Posted by maynzie View Post
With a budget that low, you could make some money if you go very niche related like Finch has spoken about before on this forum
Yeah, you can take it two ways:

1. Go super targeted and sacrifice your volume for high ROI with rapid growth of capital.

2. Bid low without a frequency cap, nail some fresh creatives (rotated regularly) and sponge up the basement traffic.

I would suggest option 1. Increasing your capital to get by on lower margins is key for adult marketers. The skinnier you can afford to run, the more options you have available. Bigger budgets bring the US/UK/CA/Au markets in to play.

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