How to know if a network is shaving my leads? (14)
I'm running some dating offers, and the network I was with I was converting 21-19% of my clicks. Today I'm showing 13%. It just doesnt seem right... In short, I was cut from the offer that was giving me 21-19% and now this new network, the conversion rate is just much less. It's a popular network and the guys on this forum, so I'd rather not put names on blast. Any idea on how to tell if someones shaving or ripping off traffic affiliates send?
Thanks in advance.
Most probably your first network was direct & this second network is just brokering it from another network.
It happens to everyone man. After that they kick you from the offer. Try focusing on better lead quality and you'll get bumps possibly.
I'm not worried about the bumps right now... Comment # 2 makes sense I guess? I'm use to converting around 20% and todays at 13%. I mean it could be a fluke, doubtful though. Yeah, concerned. Because im losing like 7% of my conversions and nothing really changed.
It won't be the network, it'll be the advertiser doing some dodgy stuff, but its just part of the game I mean its hard to prove and they ain't gonna budge.
I heard from the grapevine that if there was no shaving haha on dating campaigns it would 3-4x your ROI?
Anyone know is shaving can get this deep?
...the network said it was cake problems and just credited me the leads, but that brings me to 17%. Ill keep an eye on it, thanks.
Oh nice yeah you will probably find patterns in your conversions anyway it might be like 3 days of conversions good, 1 day of slumped CR thats stuff I've definitely noticed in dating campaigns
Originally Posted by maynzie
conversion rates on dating offers, especially adult, almost always fluctuate, sometimes it happens quickly, sometimes takes a week or two. My primary offer with a direct advertiser's epc fluctuates upwards of .80 some days. Just the nature of the game. If the advertiser is scrubbing there's nothing you can do about it, and for the record, all dating advertisers scrub, it's just how much. You really think those pages only convert at 10-20% after going through your presell lander? Try 50%+, but the leads just aren't that valuable and the advertiser would lose money if they paid for every lead, so they scrub the epc down to where they are typically profitable on their backend. If they don't make money, then there are no cpl offers for us to run and we're out of a job.
My conversion rates are based on end of day averages and always linger around 20 percent conversion. Been doing it since sept... Just a new network, so yeah
May be shaving but it could just be brokered (check with http://wheregoes.com if it is).
Try:
1. Make a copy of the advertisers LP
2. When the person fills in the form and clicks submit, you pop something in front of them saying they need a better password, or the login was already taken.
3. They are forced to click Continue / OK / Try again or something and you then send them to the real adverstiser LP.
Track everything
I just did a small test this way, got a conversion rate of over 25%(17 leads) compared to ~3% reported over the past few days.
And that's going direct to the advertiser, no networks in between.
Originally Posted by niklas
In order to prove the scrub/shave, you'd need to find out where they count the lead at, and copy to that page in your process.
Like Maynzie already said, I think a lot of the shaving is on the advertiser's end not the network. It seems like a lot of them tend to shave more at the end of the month and your EPCs will bounce back at the beginning of the following month.
I try to find 2-3 offers for a campaign that convert. If my main offer isn't converting good then I'll rotate in the other offers and see if their EPCs are better. If you have a couple of decent offers then on any given day one of them will probably convert pretty good.
-Aaron
Home > Vendors >