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Dating Campaigns CTR (3)


07-24-2013 10:37 PM #1 lanikai87 (Member)
Dating Campaigns CTR

Hi there,

Question for those who may have some input:

What would be a good CTR for LP creative on TV for a casual dating campaign? Right now I am seeing anywhere from 2-5% overall, and some targets individually up to 25%. I have an angle for this campaign and all the targets are directly related to the hobby/angle. I would love

I have recently added sound to the LP and am not sure if it is making a difference yet. Thoughts on what would be a good CTR for a dater landing page with an offer that has around a $5 payout?

Trying to figure out when I should call it a quits.

Thanks!


07-25-2013 02:56 PM #2 caurmen (Administrator)

How many clicks do you have per target so far? That's going to be important - the question of when to kill a camp or a target is directly related to how much data you have.


07-27-2013 04:41 AM #3 maynzie (Moderator)

25% is good, 2-5% is low

For dating, but this is TV related I needed 8-12% averages when I had working campaigns, but again I never had 25% on any target


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