Home > Paid Traffic Sources > Facebook & Instagram

How to spend faster? (9)

07-22-2013 11:43 PM #1 jason a (Senior Member)
How to spend faster?

Hey guys I am doing pretty well with my campaigns but I am noticing a trend. At the start of the day till about 4PM I am getting %200 - 300 ROI at say 700.00 Spend. That is putting a profit at 4pm to 1400.00 But by the end of the full day and at my cap of 2,000 spend I am at %100 ROI with 1k profit. Its really hard to just stop myself at 4pm and know that it will be the most profit for my day. Is there a way to make facebook spend faster? IE can I set it so my day ends at 5pm and it spends my full 2k Limit before then? I think there are just tons and tons of wasted clicks after that point.

07-23-2013 12:10 AM #2 zeno (Administrator)

Can you set the budget higher and day-part by throttling budgets back down? I haven't used FB's native interface for some time so can't recall if you can set a budget > daily ad spend limit (or whether that succeeds in manipulating the delivery system). You could ramp up bids to bring in volume but I would try to avoid that.

Otherwise, could dupe the campaigns to try and spread spend out across multiple high budget camps. Lastly, if what you're running is clean and you're not afraid of FB you could ask for a daily spend bump and tell them why... because you want to spend more but need day-parting and the delivery algorithm is bottlenecking your campaigns.

07-23-2013 12:29 AM #3 jason a (Senior Member)

Trying to fly below facebook radar. Already got to 2k spend and am still under their radar hoping it lasts and I can keep getting bumps when I am on a safe page.

I am not to clear on "Can you set the budget higher and day-part by throttling budgets back down? " Maybe you could explain further of someone else can jump in.

Quote Originally Posted by zeno View Post
Can you set the budget higher and day-part by throttling budgets back down? I haven't used FB's native interface for some time so can't recall if you can set a budget > daily ad spend limit (or whether that succeeds in manipulating the delivery system). You could ramp up bids to bring in volume but I would try to avoid that.

Otherwise, could dupe the campaigns to try and spread spend out across multiple high budget camps. Lastly, if what you're running is clean and you're not afraid of FB you could ask for a daily spend bump and tell them why... because you want to spend more but need day-parting and the delivery algorithm is bottlenecking your campaigns.

07-23-2013 01:17 AM #4 zeno (Administrator)

Well, say your limit is $2k/day. If you set a campaign to $5000/day budget it may spend faster and hit the $2k spend limit earlier in the day. I'm not sure how this works now since the FB delivery algorithm changes often (i.e. it might base delivery on daily limit if budget is set to something higher).

With throttling by budgets, what I mean is you can set the campaign budget to X amount and then once it hits say 4 PM you can set the budget down to under what it has spent so far - which will stop ad delivery without pausing the campaign (which you should avoid). Then at the beginning of the next day you can set it back to X amount.

07-23-2013 01:58 AM #5 jason a (Senior Member)

I am not sure that will work. The daily limit facebook allows me to spend is 2k so I wont be able to set it to 5k (I think)

Why do you recommend against pausing the camps?




Quote Originally Posted by zeno View Post
Well, say your limit is $2k/day. If you set a campaign to $5000/day budget it may spend faster and hit the $2k spend limit earlier in the day. I'm not sure how this works now since the FB delivery algorithm changes often (i.e. it might base delivery on daily limit if budget is set to something higher).

With throttling by budgets, what I mean is you can set the campaign budget to X amount and then once it hits say 4 PM you can set the budget down to under what it has spent so far - which will stop ad delivery without pausing the campaign (which you should avoid). Then at the beginning of the next day you can set it back to X amount.

07-23-2013 02:29 AM #6 zeno (Administrator)

Often pausing and resuming campaigns can have significant impacts on advert performance. It appears that pausing them causes FB to 'forget' their performance history rather quickly such that when you resume you get higher CPCs than you otherwise would have. On the other hand, if you set a campaign to a $1/day budget you get a few impressions and a sometimes a few clicks which keeps some performance history going, and furthermore keeps the ads 'alive' in the delivery queue (which also makes campaign gain traction more quickly when you up budget vs resume from cold).

It's a bit fickle in that not all campaigns will suffer from pausing/resuming but the general practice of many is to pause by changing to a small budget. Additionally, never up your budget drastically during your advertising day, always do so at the very beginning of a new day (i.e. between 12-1 AM). Those are basically the first two commandments of the "not ferking your own campaigns" bible.

07-23-2013 10:49 AM #7 jason a (Senior Member)

I am running 3 camps each at 650.00 spend as to hit just under 2k. Today I put each camp too 2k spend at 6:30AM today. My hopes is that each camp will spend 600+ before 4PM and I will lower the bid back down to 1.00 after that. If that is the case I will have spent all the money in the hours I make the most.

07-23-2013 06:11 PM #8 fourchars (Member)

That will not work sadly. You just won't be able to spend more in the morning as long as your total account limit is 2k/day. The only way to solve it is get more accounts/get limit raised.

07-24-2013 11:55 PM #9 redrummr (Member)

You can work on getting an account in a different timezone. One that has its midnight right around the time your profits drop. Then, at the start of each day, put everything on $1 and ramp up to a maximum when your CURRENT account's timezone would have started (ie. when the profits are good). Experiment...

Home > Paid Traffic Sources > Facebook & Instagram