Has anyone marketed a disaster kit? I got some ads approved on FB and will gladly share results with the grou once I get some clicks. Has anyone tried it on ppv or search?
no but I know a friend who heavily markets the 2012 stuff all over from clickbank
Disaster recovery as in computers and businesses or like when the world goes kaput!? lol
My business partner was absolutely killing it last year on TV with a disaster preparedness kit offer. I think it was a CPA on a credit card submit, not sure if it was a one time charge or a rebill. I should ask him which offer it was.
The offer has been dead for a while so I'll also ask him for some info on how he ran it if it will help anyone here. I'd actually like to test an offer like that myself, considering the bad weather we've had and are going to have going further.
On an aside, I always found those kits hilarious. They're generally useless in a real emergency situation and cost three times more than it would take to build a real, useful bug out bag.
just started running on PPV with this but too early to comment on any results as I only ran it for 1 day. Sofar volume on keywords and targets is pritty low though so might need to shift angle's to get some more decent volume.
Would be a good time to run it in New Zealand...so many earthquakes going on. I see the kits being sold in the supermarkets, highly over priced but they do sell well.
hmmm, in that case... what about insurance ?!
home, rental, bike, flood ???
just thinking lateral if that offer is working with a social current trend.
@Mr. Green
That's an amazing angle...
ie: target NZ or lets say Tornado Alley in the US
and use previosu disasters as angles + it'll garner quite high CTR. Might turn that into a case study
what, i used debt repair and spammed the fuck out of mypsace with those affected in the katrina area.
Can anyone share any tips with me for these types of offers, I'm going to run a case study
1) Check out areas affected recently with inclimate weather - tornadoes, hurricanes, floods, etc.
2) Target sites that those people visit (local news sites, etc)
3) Make your lander look somewhat official (as in clean, authoritative) and pour on the fear factor. We pointed out the things most people need in an emergency and then reassured the viewer they had none of them handy.
4) Introduce the offer via a second, longer lander that outlines the actual benefits of being prepared etc.
It's a more complicated way to do it but we were hitting retarded numbers last summer using this method.
(tl,dr; version: shock and awe PPV LP -> fear and facts long form LP -> offer)
also try switching out a warning news ticker, especially on those pages taht you are marketing on weather.com etc whenever there are storms or anything they run alert and warning tickers at the top also try running a looping gif of a news report with storm damage showing destruction etc
Just spitballing here but if you're buying media, perhaps a flash ad with a compressed video loop that looks like a storm tracker that has a severe weather alert ticker rolling across the bottom would work. Alternate between the "weather map" video clip and an image that has something like "Are you prepared? Find out now."
Thats my take on it anyway.