This is something I've been experiencing across most of my campaigns. I find that bidding higher doesn't give higher EPC, it gives similar and often lower EPC
I thought by bidding higher it's supposed to be better, higher EPC
anybody else experiencing this on mobile? maybe these are just coincidences ? ( campaigns in multiple countries, leadbolt, airpush)
bidding higher = more volume. more volume typically = lower roi / lower epc, at least that's been the case in my experience that whenever I ramp up the volume, the epc tends to drop. I'm sure there will be people in here who have experienced the opposite. At the end of the day, you just learn to adapt to the numbers, whichever way they go. A common strategy is to have tons of low bid campaigns to minimize cpc while still getting decent volume
it's not just lower EPC but I end up making same or less than what I make when I bid lower
higher EPC: spend $1000 get $1400
lower EPC: spend $500 get $1000
This may have something to do with your landing page load time. I noticed the same thing but when you think about it if you have 1000 people visiting your website at one particular moment. Your load time will slow down so your bounce rate will be higher
Definitely worth testing your landing page speed against volume. Here's a guide to doing that.
It might not be the problem, but it's easy enough to test to be sure.
Maybe when you increase bids you tend to get volume from a wider array of sites.
Try raising bids and monitoring publisher ids. This way you can cut the bad ones and still enjoy a good EPC.
Higher bid may cause lower ROI in first few days, but it can bring you more volume and then we can get more data for exact optimization.
Running at a volume could make you a much more valuable asset to the advertiser if your quality is there, giving you a bit more control over them regarding payouts.
Chat with your manager to see if you can get a bump from your network, and then from your advertiser too. Then it might be spend $1000 make $1700 from the bump etc