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I'm getting over 1% CTRs but my cpc's are still are around .17c?!?! (15)

07-19-2013 11:13 PM #1 jblint ()
I'm getting over 1% CTRs but my cpc's still seem high. Please help..

Can someone tell me what is going on here? I thought cpcs would be very low with these kind of CTRs.





07-20-2013 05:46 AM #2 nickster (Member)

What's the demo size and country?

07-20-2013 06:07 AM #3 ohaiguyz (Member)

CPC will drop more.. just keep running that ad for a few more $$

07-20-2013 08:43 PM #4 jblint ()

Quote Originally Posted by nickster View Post
What's the demo size and country?
Demo is single men 40-49, and 50+. USA

The CPCs actually went up today...no bueno





07-20-2013 09:16 PM #5 scitox ()

This demo is extremely competitive. Nowadays CTR's don't affect CPC as much anymore as it used to. FB nowadays takes into account how many advertisers are on a specific demo for your cpc.

07-21-2013 03:37 AM #6 jblint ()

Quote Originally Posted by scito View Post
This demo is extremely competitive. Nowadays CTR's don't affect CPC as much anymore as it used to. FB nowadays takes into account how many advertisers are on a specific demo for your cpc.
Ok so it doesn't have anything to do with my account? This is a fair price for the demo? It's strange because my friend is going for the same demo and is getting .07 cent cpcs and doesn't even have near the same CTR as me. FB is mighty confusing.

07-21-2013 06:23 AM #7 vipinext (Member)

its not only you buddy, few other people are experiencing higher cpc's too from past 2-3 days including with the similar ctr's. I guess it is what facebook is, I would suggest you to start running it in a fresh campaign and see if it drops, id not probably wait couple of days if you cant continue at this cpc.

07-21-2013 07:50 AM #8 nickster (Member)

Is this in feed or sidebar?

07-21-2013 08:30 AM #9 gcxx (Senior Member)

1.6% ctr thats freaking unreal for general targeting, unless u got a crazy hot ad thru fb review..

why not switch to CPM and kill it?

07-21-2013 02:55 PM #10 shoent (Member)

man that shit on cpm you will be rich if you can make it last.

07-22-2013 01:13 AM #11 lnyce (Member)

i've been getting hit with bad cpc lately as well, higher than usual..

07-22-2013 01:03 PM #12 jason a (Senior Member)

Not to Hijack your thread but my CTR's are much higher yet my Costs per Click are not even close to as low as they should be. That being said I am still getting %100 + ROI but from what I am told with the CTR's im running I should be doing much better.

07-25-2013 08:43 PM #13 jblint ()

Quote Originally Posted by jason a View Post
Not to Hijack your thread but my CTR's are much higher yet my Costs per Click are not even close to as low as they should be. That being said I am still getting %100 + ROI but from what I am told with the CTR's im running I should be doing much better.
Haha what the hell are those? Are those normal ads you are running? How could your CTR and cost be so high?

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On my front, I resubmitted the ads and my CTRs came out normal, only around .150%, with the average price around the same, .22c. I tried CPM as well and their was little difference, same price as cpc. I still haven't figured out why those three ads achieved such high CTRs or why their cost remained high.

07-25-2013 09:25 PM #14 jason a (Senior Member)

What do you mean normal ads?


Quote Originally Posted by jblint View Post
Haha what the hell are those? Are those normal ads you are running? How could your CTR and cost be so high?

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On my front, I resubmitted the ads and my CTRs came out normal, only around .150%, with the average price around the same, .22c. I tried CPM as well and their was little difference, same price as cpc. I still haven't figured out why those three ads achieved such high CTRs or why their cost remained high.

07-25-2013 09:32 PM #15 Smaxor (Veteran Member)

Probably in feed.

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