PPV Optimization - Let's share ideas (10)
I'm out of budget and I won’t be able to drive traffic for a couple of days, I hate when that happens so it got me thinking: what can I do to avoid this horrible ordeal in the future?
For guys with a big budget optimization is easier: set a high budget, get enough traffic to quickly identify bad ones and profit faster.
But when you're on a low budget that can be a slow process and it can be really deterring to watch your money fly out the window with no promise of return.
So here's something I thought of just now.
When running a campaign on PPV you obviously want to target only the converting url’s, and when you begin to get conversions you keep those in the campaign, the problem is; the bad ones are still there, slowing down optimization, not because of the bad ones, but the good ones...
Let me explain:
Imagine your budget is $50/day and you have around 500 keywords, you’re obviously going to lose money at first so identifying the bad keywords should be your top priority.
And when you get some converting keywords in that campaign the primary idea is to keep those in there and optimize off the bad ones.
Thing is, I want to find the bad ones as quickly as possible, but those converting keywords also share the budget of the bad ones, slowing down the whole process of identifying them.
What I think would be a great idea is to pause the converting keywords and create a new campaign for those, basically just copy the campaign, use only the converting keywords and give it the same budget (or just split your current budget).
That means you get a working campaign quickly, (and help your money flow) which only grows as more converting keywords are identified.
But the real magic happens when these two campaigns work together:
Bad keywords are given more traffic, making them easier to spot and delete, and because you put your good keywords in a separate campaign with a separate budget you will get the most out of those keywords instead of spending 10% of your budget on good ones and the remaining 90% on bad ones.
To top it all of you get more conversions early on, building up your cash flow and making it more reasonable to lose money on the original campaign as it becomes easier to accept that all that money you're wasting actually has a purpose.
Basically, you will split your budget quickly to 50% bad and 50% good traffic, accelerating the way to profit without having to pause it every other week because you’re broke.
But I’d love it if we could get a good discussion going on this subject, PPV optimization that is.
I know it would help me and probably a lot of starting affiliates as money flow and the fear of losing money is a really big issue when starting out.
So let’s hear and most importantly, discuss and improve some insider secrets from the pros of how we can quickly turn a campaign profitable before it rapes our bank accounts.
Great write up dude!
I totally agree about breaking off converting targets into another campaign.
The problem a lot of people have when starting a campaign is they start with 100-1000's of targets. They sent a $50 budget. Then BAMN! 3 crap converting targets decimate their entire budget.
I counter this by starting with a small tight group of targets. If I decide to use a target that I know will bring tonnes of volume, it will get it's own campaign. If I have half big volume targets and half low volume targets then I'll just make two campaigns.
Personally I've never started a PPV campaign with over 150 targets.
that is why I alwasy blow my budget because I start with 400 plus targets. Then I end up with not enough budget to test all of them and I ditch the campain because nothing is converting.
After I started working with 50 super tight targets did I start making money.
Also I create a profile of my target buyer and then focus on getting the best targets based off that.
I start with around 20 targets and then add new to test and remove bad performing targets.
btw.. I'm too out of budget now for 3 days, still waiting for wire payment, so I understand how you feel 
Since each conversion is a different person, the only thing that ties it together is the target, and there is a reason that target is converting, maybe it's the content on that site that puts them in the right mindset, but I think it's important to also find out why, instead of just where you are converting.
For your average submit this is probably pointless, but if you're going after the higher payout offers like biz opp, rebills, etc. that requires a presale, finding out how to push the right buttons becomes a very important part of your success.
I think a lot of affiliates will skip this on the grounds that you just need to sell them the benefits because that’s what everyone says you absolutely must do, but I honestly believe this pales in comparison to actually tailoring those benefits to the needs of your audience and speak directly to them.
Take auto insurance; you’ll have a large group of people who would be interested in it because it involves saving money, but instead of just telling them they can save money, it’s probably better to speak to a need or desire like needing more money for family stuff, and to find out how to speak to that need and get to know your target consumer, you need to dig a little bit deeper, like the comment section of a blog, where you can view actual conversations between these consumers.
As an example I can use a FB campaign I was running for a mature dating offer, it was losing me money so I started browsing mature dating forums to see what they’re talking about to try and get a better understanding of what this crowd is really looking for, I then used this information to improve my ad copy and targeting, and it started turning a profit.
It’s not making me filthy rich and there’s still room for improvement, but it’s performing significantly better than when I first launched it, all because I took about 30 minutes to get to know my targets.
have u tried the split day method ?
one thing I have noticed is a bump in traffic and conv mid-morning and then again in the evening.
what has worked and still does is to set the budget at $10
pause any high traffic targets that would blow through fast.
revist the campaign at noon. pause all the targets that did not convert profitable and set the budget to $30.
let those that did profit run.
do this each day. since what works on one day may not work on another and if it does... WINNING#!
this way I have found daily trends and weekly trends without spend much money.
after that you can take the winners and scale them out with the scaling tools as well as other networks.
HTH
Lucrumnet
After how impressions/conversions would you say is statistically enough data to warrant moving a url/urls into a new campaign?
Originally Posted by iwanturcoin
Originally Posted by iwanturcoin
I myself personally like atleast 3-4 days or so of data before I really do anything crazy....esp some of that data on weekdays and some on weekends because depending on the niche weekends can be better or worse than weekdays.....
after 3-4 days of data you can start usually start to find a dayparting pattern and you can average out the stats a bit and get a better judge of things
I'm just moving them after they get one conversion. There is no reason that a url will remain profitable after just one conversion, but if you are on a low budget it can take you days to find out if it is, because the available traffic is being spread to all your other targets.
By separating it you can more easily determine whether it was a one time thing or if you have indeed found a profitable target and start getting a list of converting urls faster.
For removal of a target, I just let it run until it has doubled the payout of the offer I am using, or it has a really low ctr, if a url has a high ctr and no conversions though I'll keep it in mind for later when I start optimizing landing pages.
Also, I'm no expert on the subject, just learning as I play and I'm sure improvements will be made as I play some more.
It should be noted that I'm basing this on higher payout offers that are harder to convert, so if you're running submits and such, conversions are probably going to come in faster and the stuff I'm talking about may be a little abundant, unless you have a huge list of targets.
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