TrafficJunky - To frequency cap or not to frequency cap? (14)
Hey guys, I'm just starting to learn the ropes with TJ. I noticed that when using a frequency cap you have to bid quite a bit higher to get the same amount of volume as someone who has no frequency cap.
My question is; is it worth using a frequency cap on your campaigns (and having to bid higher) or can you still be successful without a frequency cap? Does the cheaper traffic of a no frequency cap campaign justify the risk of your your ads being seen by the same user over and over?
If one is going to use a frequency cap on a campaign what is the optimal cap to use per 24hrs?
I understand I can figure this stuff out through test campaigns but I was hoping to cut some of the learning curve off TJ and figure this platform out as fast as possible 
.
Thanks
-Drock
I'm afraid there's no golden recipe for this question. Thing about bidding flower is that generally, you get exposures that are placed behind in the queue to the guys overbidding you with a freq cap or even without, therefore less fresh impressions hit your LP / offer. Without risking too much I think it's save to say you probably have to test this and see what suits you / your campaigns better, every campaign is different. One thing for sure is that with no freq cap you for sure need way more creatives to avoid blindness.
yes, it's a matter of testing. If you don't have data at all, start with low freq cap to see your CTRs, CR and ROI. Fjk87's follow along has every thing you need to know now.
However, before you start a campaign on TJ check your competition on each placement. Sometimes there are banners not related to adult dating at all (paid video subscription and other), in this case you can bid lower and go with high freq cap because they don't compete with you directly.
It won't make a huge change if you don't have unique banners since anyway the users will see them from competitors.
Try doing 1-3 and find the sweet spot.
Thanks for the input guys. Sounds like I need to just do some testing and see what works. Waiting for the weekend to be over so I can get some ads approved.
On a side note, I read that setting your daily budget to 20,000 is a way to get increased traffic. Does this trick really make any significant difference? Also, when using this trick do you just have to sit at your comp all day and make sure that you don't go over your daily budget or is there another way to prevent over spending?
If it doesn't make a significant difference and you have to refresh stats all day I would rather just use my real daily budget to avoid over spending on a losing campaign.
Some say this trick still works, however, I don't see any difference. On some TJ placements there is not so much traffic as expected so you can test 20k budget for yourself.
I've personally always used 3/24 by default but I am planning on testing 1/24 2/24 and none this week to see the difference haha I am curious to see how high ROI campaigns go if you take off the frequency cap if it will reduce the ROI or just give you more volume on it, I'll post back with how my campaigns go
Hi clubdrock ,
Judging from the feedback that I get form customers, you really have to test to know what works. A good starting point is testing 3 per 24 hours, and then 2 per 24, and then testing no frequency cap. Only your stats will be able to tell you how many times a person needs to see your ads before they click on it.
^
Definitely test to see what works, so far I've had completely MIXED results!
As far as the high ROI campaign went, day 1 with no freq cap I thought I had stumbled across a miracle removing the cap as the traffic went up and the ROI stayed the same, but day 2,3,4 it progressively tanked and was making ALOT less so I put it back on 3.
As far as the other campaigns went, I found that countries that are less saturated for example european countries like sweden, norway, denmark etc worked well with 3 as there is less banner blindness going on, but I found that more saturated countries like US FR DE etc worked a tiny bit better when I was using 2/24.
1/24 simply is not enough traffic at all, so in saying this 2 and 3 a day is the best I've trialled out and I'm no stat nazi so I'll stick to what has always worked for me
i am never too meticulous about all these, i just use 3/24. and start from there. prioritize your testing though, frequency cap is definitely not the first things you should be testing...
Just ran a test for a campaign with running 2/24 and 3/24. I did ran both for around 2k clicks and after that short test, 3/24 performed at 35% ROI while for 2/24 it dropped to 15% ROI. Same hours, same setup. Probably not as much samplesize but I'll stick to 3/24 for now and continue testing too. Guess to really test if on a reasonable sample size, we'd have to run it for a week straight. Then again, the first week would have an advantage obviously as it's been exposed for a week already. Hard to find final decision here imo, I think over longterm 2 and 3 should balance out.
Originally Posted by maynzie
when i just started with TJ around 2 years ago, i didn't even know what daily cap is, i run 1 ad for about a YEAR,no daily cap set, and it was consistently profitable until the advertiser of my offer decreased the payout. Then it stoped working.
My suggestion was that when they see your ad a lot, they finally click and convert, or they click one time, go back, when they see same banner the second time then they click again and convert. I don't have any stats to prove it, i just think it may work like that.
Also, i never noticed a huge change in CTRs with cap or without cap.
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