I'm the Network Manager at Ring Partner and I'm going to be creating a video series, several guest blog posts and likely a few case studies on how to succeed with pay per call marketing.
Is there anything specific that publishers would like to see or know about pay per call that I should cover?
Does anyone have any feedback from past experiences (good or bad) that might help me come up with some valuable content?
I think a valuable thing to include would be a very simple and easy to understand tutorial on how pay per call differs from other models and what kind of additional setup is required to get up and running.
Sounds awesome - looking forward to it!
Thanks for the feedback. I'll work on pulling something together soon.
Feel free to check out our YouTube channel for some short tutorials - http://youtube.com/ringpartner
The biggest difference with Pay Per Call marketing to "traditional" Affiliate Marketing is that you're using tracking phone numbers, rather than links.
Also, the offers typically payout on a duration, rather than a conversion. On average a paid call duration is about 1-3 minutes.
Cheers!