Exo Questions - Running RON? CPC? (10)
Sup guys, So I've been browsing around and it seems alot of people advise to stay away from RON when running on Exo...
But Exo gives you the option to stop the stops which don't perform well, and lets you view ALL the sites you're running on...so this lets your camp be seen on all sorts of sites, giving you massive amounts of Data and could even help discover some great sites.
So wouldn't it be great to start off doing RON? Especially for small countries?
This can definitely drain the budget... but I guess what most people do is select premium and check off the sites with the most volume right... Which one do you guys prefer and why?
What about chosing CPC vs CPM? What are the advantages or disadvantages of each one?
I suppose CPM would be great if your ad has super high CTR, and CPC will guarantee a set price per click for those less creative on the ads... right?
Hmmm... there is something about the RON traffic that ADVERTISERS HATE. Everytime I've put a campaign on RON, I've been kicked off the offer, I would just stick to the premium websites to keep the junk traffic out of your campaign. Sometimes its worth spending a little more traffic, for the longevity of your campaign bro.
Second question, I've always gone with cpm everyday of the week. If you're on a budget you could test your banners on CPC to see which one has the highest CTR then switching it to CPM to save a couple of bucks 
The problem with CPC bidding on Exo is that they "optimize" your ads according to CTR, so the number of impressions each ad receives will be highly skewed towards the ones which start out with the highest CTR. Because of that, you will often be left with a couple of ads that never gained any traction just because they started out comparatively poorly CTR-wise, but could be killing it after a statistically significant sample size.
Their whole CPC system seems to be pretty random and left me pulling my hair out on numerous occasions until I swore that I would bid exclusively on a CPM basis
Another negative for CPC: you can't set frequency capping when bidding CPC
Ah... i see, thanks my stack bros.
One more thing... I tried RON for a bit earlier today and saw traffic coming from sites such as mobile.xhamster.com and mobile.pornoxo.com ... But I'm running web? isnt this kinda weird?
one of them I'm getting great CTR and CPC too. Should I continue using that source if I chose premium?
If I get conversions from those sources would they work for web offers?
sending mobile traffic to a web offer is a good way to get booted from the offer and some advertisers will attempt to charge the leads back
Originally Posted by winny
I think the advice against running RON is really because it's less predictable so people are saying if you're a newbie, you probably should stick to the tried and true premium sites.
The couple of huge adult guys I know all do RON though, as the premium sites have more competition being more accessible and "tried and true". RON requires more optimization, more capital, and more overall effort to get right, but once you find the right sources, you make more money.
With RON, you just have to watch your campaigns like a HAWK. Sometimes, even with campaigns that have run for a while, there will all of a sudden be a new site that pops up. It might run a bunch of traffic and drain your funds, but perform badly. If you're not watching your campaigns for the day, it could drain a lot of your funds.
One way around that is to use the whitelist function. Then you only get traffic from the whitelisted sites. However, in that case, you won't be able to test new, potentially really profitable targets that pop up over time.
CPC vs CPM
I always always prefer CPM personally, because performance marketing is a data-driven and methodical trade to me. If you can't predict how much data you're going to get, I just don't like that.
However, CPC campaigns do pretty damn well once you find high CTR images that convert because they get priority over other ads, so you get more volume. However, if you have low CTR creatives that have high ROI, then it won't even run enough volume for you to be able to realize that.
Another thing about CPC: the high CTR ads get run much more (and as pointed out, no frequency capping), so the CTR is BOUND to come down and eventually burnout. You have to either rotate ads, which is a pain, or watch to see which ones are declining in CTR so that you put up fresh ads.
Lastly, as for mobile sites on RON, I would just blacklist them if your offer doesn't say mobile. Don't risk it.
Hope that helps!
-Tom
Thanks, that helps alot!
I was actually getting conversions from mobile sites even tho I cleatly set traffic type to web NOT mobile on my RON camp.
and if it can get you booted from an offer or even get charged back as previously stated, then anyone reading this better be careful!
RON won't back out stay away or you will get booted off the offer, we had a pub doing similar and as soon as he added RON his traffic went south and the advertiser didn't want to pay for any of his traffic
Originally Posted by ndemandmike
Exo can pass site IDs. How about working with the affiliate to pass the IDs and identify what's not working well. Or, just tell them to stop doing what they're doing, and if they keep sending poor traffic, then discontinue. For some reason, it's never the advertiser's problem.
It doesn't seem logical to me that the only good traffic are the "premium" sites marked by Exo, and all RON is apparently just bot traffic. There's so many sites in RON, while a lot of them are lower in quality, there are gems in there.
True but most affiliates dont take the time to find those 1-2 gems nor want to take the time for that little
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