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Lifespan of a PPV Campaign? (11)

06-17-2011 08:45 PM #1 machete ()
Lifespan of a PPV Campaign?

Currently working with POF, and it's tough dealing with the lifespan of campaigns there. I'm making it work for now, but I'm going to be diving into PPV soon.

While many factors can affect the life of a campaign, what would you guys say is the general lifespan of a PPV campaign? A few days? Weeks? Months?

06-21-2011 11:06 PM #2 tijn (Moderator)

Depends on the offer availability but can be anywhere from a week to a couple of months. That's in the case of CPA, but if you go cps it could last longer.

06-21-2011 11:22 PM #3 Mr Green (Administrator)

Yep like tijn said it depends on the offer as well as the targets. I've had a campaign last for 8 months on TV where I found a unique offer and high volume target with low competition. I've also tried trending campaigns with email submits that have lasted only a week.

06-22-2011 03:14 PM #4 machete ()

That's awesome! Shit, I keep bouncing back and forth between wanting to stick with POF or to dive into PPV while continually learning POF.

06-22-2011 03:50 PM #5 joshtodd ()

Campaigns are hit and miss. You never know what the longevity is going to be with any traffic source or offer. There are way too many things in the chain to go wrong, so you've got to constantly be building. That being said, I am usually able to get a good campaign going for at least a couple of months. If it was a daily or weekly thing I would probably get frustrated with that and move on to something else.

06-22-2011 05:25 PM #6 machete ()

Thanks for all your input!

Fuck it. I'll just dive in and get my feet wet. That's what I did with POF and it worked lol.

06-24-2011 02:22 PM #7 bbrock32 (Administrator)

It really depends on the offer / targets you are bidding/competition.

With that being said I've had a big campaign running for 8 months straight on LI and spending from $500 - $2000 / day.

Campaign lifespan is related directly to how broad you go.

06-27-2011 03:38 PM #8 eliquid (Member)

Ive had an offer at TV last for 3 years now. it might die out as some of the shit I was doing is now outed in this forum though.. hehe

06-27-2011 04:39 PM #9 machete ()

Really inspiring stuff guys. Waiting for one of my LI campaigns to be approved so I can finally get the ball rolling. Can't wait to get something running for even a few weeks.

06-27-2011 05:52 PM #10 coop (AMC Alumnus)

Depends on the niche, and even the offer itself. Depends on your targeting as well.

I have a few gaming offers that have been running close to 6 months now on TV.

06-29-2011 08:19 AM #11 harrypotter (Member)

Quote Originally Posted by bbrock32 View Post
Campaign lifespan is related directly to how broad you go.
interesting! do you mind if you elaborate more on this point? thanks!

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