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How important is demographic data? (display) (7)

07-02-2013 01:32 PM #1 itsjustbrian (Member)
How important is demographic data? (display)

I know that one of the ways to target display placements is to match based on demographics, matching the demographics of the offer to the website you advertise on.

But, how importance is this? Have you guys seen lots of instances where mismatching demographics still work?

07-07-2013 02:23 PM #2 stackman (Administrator)

I learned in school demographics is everything, and it holds true in affiliate marketing but only for specific campaigns. A lot of campaigns work with all demographics such as sweepstakes.

For display specifically you need to really be sure how true the demographics are about said website, and if it matters. This pretty much depends on what your advertising, if you want to share the offer i can give a bit more insight!

07-07-2013 02:29 PM #3 bbrock32 (Administrator)

If you are doing media buys the fastest way ( but not cheapest ) , is just to start RON and optimize site IDs.

This way you don't have to guess ( and often wrong ) which ones are the best placements.

07-08-2013 02:17 AM #4 tmcalvin (Member)

Quote Originally Posted by bbrock32 View Post
If you are doing media buys the fastest way ( but not cheapest ) , is just to start RON and optimize site IDs.

This way you don't have to guess ( and often wrong ) which ones are the best placements.
bbrock, I've thought about trying that method out but haven't yet.

The other day I saw this thread where that type of thing could cause issues with quality.
http://stmforum.com/forum/showthread...t=kicked+offer

Quote Originally Posted by ndemandmike View Post
RON won't back out stay away or you will get booted off the offer, we had a pub doing similar and as soon as he added RON his traffic went south and the advertiser didn't want to pay for any of his traffic
Do you have any tips on how best to go about optimizing RON without getting in trouble?

Is it a situation where you find you have to quickly cut the fat to avoid quality issues with the network?

Does gathering the data for the better sites still work if you go slowly with a smaller budget?

Thanks

07-08-2013 06:53 PM #5 bbrock32 (Administrator)

Ok , I didn't know you were talking about dating where quality is crucial.

For adult my strategy is that for RON traffic I test on a separate account and see how it goes.

If advertiser likes it I merge them , otherwise I ask for a lower payout for RON that can be profitable for both parties.

07-08-2013 07:54 PM #6 tmcalvin (Member)

Thanks bbrock,
I don't think itsjustbrian ever said what demo he was working with. I just piped in with dating since that is what I am working.

When you say you test on a separate account, do you mean you have a separate test account with the aff network? Or just run to a network you care less about?

07-16-2013 09:31 PM #7 itsjustbrian (Member)

Thanks for the input guys. As for the offer, I'm very interested in dating advice (I have a pretty deep understanding/experience of the subject so there's Tao of Badass and Pandora's Box which are the top 2 offers on the market it seems.

I plugged them into quantcast and other sites and the demos seem to be mid 20s to mid 30s would be the bulk of the audience. Obviously, they'd be male as well. It used to be mostly introverted, geeky shy guys, but it seems to have gone more mainstream, and it may be a broader audience now.



Quote Originally Posted by stackman View Post
I learned in school demographics is everything, and it holds true in affiliate marketing but only for specific campaigns. A lot of campaigns work with all demographics such as sweepstakes.

For display specifically you need to really be sure how true the demographics are about said website, and if it matters. This pretty much depends on what your advertising, if you want to share the offer i can give a bit more insight!

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