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Facebook Automization Tools? (10)

06-29-2013 07:32 PM #1 gettinpie (Member)
Facebook Automization Tools?

For POF there is POFPro, for PPV there is CPVLab, for
google, well, there's google and some other tools
which I haven't found.

But... did you know there are over 43 different tools
that allow you to automise your entire facebook campaigns
across multiple accounts (if that's what you do)?

http://www.facebook-pmdcenter.com/find

I'm currently running on Qwaya (qwaya.com - no affiliation),
and it's a pretty sweet tool for a flat $79/m with a 30 day
free trial, which ran out a few days ago.

It's super awesome, lets me upload 100 images in no time,
create tracking and automise the culling of ads under X ctr
after X impressions, clicks, etc.

Honestly I'm surprised I haven't read more about facebook
optimization tools.

Does anyone else use anything? If so, share please, so far I've only
tried Qwaya and am loving it.

I will mention that I am using it as a straight advertiser and not
as an affiliate, so not sure how that will fly.

Cheers,
GettinPie

P.S. I couldn't find any related threads.

P.S.S On another note, why is there no "Advertisers" (Running your own products)
section on STM?

06-29-2013 08:43 PM #2 bbrock32 (Administrator)

I just started using Qwaya and it's awesome. +1 vote for it.

06-29-2013 10:49 PM #3 dr_ngo ()

I think they're not more popular because some of them charge a 5% spend fee, which is outrageous.

06-29-2013 10:54 PM #4 timtetra ()

Qwaya has so many limitations once you start using it more. Their rules only allow you to start or pause an ad upon certain conditions. Their scheduling is buggy as fuck and over a month of using it, I had 4 different campaigns run when they weren't supposed to and pause when they weren't supposed to pause. All it can really effectively do is kill ads when the CPC creep goes too high from ad decay, but even that doesn't always work either. We all know that pausing and starting campaigns fucks up the serving algo in facebook, and there's no ability to change budgets or anything (say to drop it to a budget of $1 to pause it for the day). There's no ability to do advanced rules that you would actually NEED like at 12 AM, change the bid to x amount. Everything is completely enveloped in only starting and stopping ads. I was going to look into Salesforce's solution since I hear it's way more custom, but with the rate that my accounts get banned, there's no way I'm going to sign up for a 12 month contract. 5% of spend is a lot, but if you can use it to achieve a 15% average lower cost automated, then it's entirely justified imo.

06-30-2013 12:30 AM #5 gettinpie (Member)

Qwaya has so many limitations once you start using it more. Their rules only allow you to start or pause an ad upon certain conditions. Their scheduling is buggy as fuck and over a month of using it, I had 4 different campaigns run when they weren't supposed to and pause when they weren't supposed to pause. All it can really effectively do is kill ads when the CPC creep goes too high from ad decay, but even that doesn't always work either. We all know that pausing and starting campaigns fucks up the serving algo in facebook, and there's no ability to change budgets or anything (say to drop it to a budget of $1 to pause it for the day). There's no ability to do advanced rules that you would actually NEED like at 12 AM, change the bid to x amount. Everything is completely enveloped in only starting and stopping ads. I was going to look into Salesforce's solution since I hear it's way more custom, but with the rate that my accounts get banned, there's no way I'm going to sign up for a 12 month contract. 5% of spend is a lot, but if you can use it to achieve a 15% average lower cost automated, then it's entirely justified imo.
Hey Tim,

Interesting view of things, I had no idea about the bugs, I have noticed
sometimes some ads get cut even though they are above the set minimum
CTR though.

I will say, however, that it's super easy to change the budget, perhaps
they've changed this since you've tried it?

Thanks for the insight, so far it's worked excellently for me but
if it causes any issues I may move on, to each his own they say


I think they're not more popular because some of them charge a 5% spend fee, which is outrageous.
Hey dr_ngo,

Agreed, 5% is ridiculous, and after going through more "preferred developers" I see what you mean,
some are also just straight up advertising companies that will take everything over.

If you spend over 100,000 EU/month on http://www.socialadstool.com/ you can apply for a discount though :P

Qwaya.com is a fixed pricing model, so that's definitely an option for most people.

And I did just find http://adespresso.com/ for FREE (Beta mode)
haven't tested it yet, though it looks super interesting, and I might just try it.

Cheers,
David Schwarz

06-30-2013 11:42 AM #6 zeno (Administrator)

I have used BuyBuddy a lot, it definitely outclasses platforms like Qwaya and of course the horrible FB ad manager that changes every second full moon. Their new contract terms are 3 month commitment at 5% ad spend or 12 month commitment at 3% ad spend, min $500/month. They are worth it if you can make a minimum extra 5% ROI using the tools made available to you. Time saved optimising/deploying is also a factor. If you don't think you can then you may get better value out of outsourcing tasks to someone where you pay x/month rather than a % fee. Remember many of these platforms have trials so consider contacting them for a 2-week trial (no fees usually) and have some campaigns queued up to roll out via the platform.

06-30-2013 08:26 PM #7 fabian (Member)

Out of curiosity, doesn't bother anyone that you are basically giving these startups direct insight into what works and what not? I mean, isn't that why tools like CPVLab, etc are self hosted? (I know there a lot that are saas).

06-30-2013 10:49 PM #8 zeno (Administrator)

Doesn't bother me at all. In any case, self-hosted FB API access doesn't compute, doubtful FB would green-light that kind of service so you can forget about it. A lot of these platforms have large advertisers as clients so spying on affiliates is unlikely to be a motive.

Anyway, many of them are not startups either but part of much larger businesses. E.g. BuyBuddy is now owned by SalesForce and they are massive.

06-30-2013 10:52 PM #9 redrummr (Member)

API tools are safer... if you can afford them.

06-30-2013 11:50 PM #10 zeno (Administrator)

Yeah API tools are less likely to flag you for disabling with regards to excessive ad creation. I have created over a thousand ads in a day before (lol) and have many times hit account limits where FB blocks further upload. Had to ask the platform support team to add the bounced ads back to queue when possible.

Probably did it 4-5 times, never had any negative consequences though this was an aged account + clean ads + safely at $2k/day spend limit.

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