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Tracking conversions on Amazon Seller Central (8)

06-20-2013 05:35 AM #1 tmcalvin (Member)
Tracking conversions on Amazon Seller Central

Hi, I was wondering if you guys might be able to help me out.

I am selling physical products on amazon with seller central and recently started running some ppc traffic but can't figure out any way to track my conversions. I have looked all around but can't find anything since I don't have access to amazon's cart pages. It would be real nice knowing which keywords are performing. Kinda flying blind right now.

Any help would be appreciated.

06-20-2013 09:19 AM #2 caurmen (Administrator)

I'm afraid this seems to be very tricky - I've just had a look into it myself. There's no obvious route to take to track your conversions.

Overall, seems like a huge omission on Amazon's part. Anyone else know more?

06-20-2013 07:21 PM #3 tmcalvin (Member)

Thanks for looking Caurmen, I was hoping there was something obvious I was missing. Totally seems like something they should have. I'll post back here if I find an answer.

06-20-2013 07:40 PM #4 h0mp (Member)

The answer is no. I don't think Amazon wants you to see what converts and it's a pain in the ass.

Well actually.. you can do it but it takes a lot of tracking IDs, a lot of campaigns, a lot of scripting and a lot of work organizing your stats. Which is not worth your time since Amazon converts .. period.

An easy way to get an indication of what is going on with conversions is setting up several campaigns with a certain (batch of) keyword(s) and run each campaign for a day and see what converts.

Another tactic is to monitor 'hot new releases', 'movers and shakers', 'most wished for' and 'most gifted' and target related keywords.

Product keyword targeting for Amazon is mostly meh in my book.
Try to get traffic looking for discounts and deals.. they will buy anything from rubber pussies to hamster cages to tooth paste.

06-21-2013 06:49 AM #5 tmcalvin (Member)

thanks h0mp, It sucks flying blind for sure. I'll try some of those tips. Appreciate the advice

07-22-2013 11:48 PM #6 bhmonkey (Member)

Are you doing Amazon Product Ads or running their in-network ads? Product ads they do have tracking where then can do a pass back on information. For their in-networks stuff, all you get is impressions, clicks and then the conversions if a product was bought by the click. They are very limited on the data they give you.

07-23-2013 03:54 AM #7 tmcalvin (Member)

Quote Originally Posted by bhmonkey View Post
Are you doing Amazon Product Ads or running their in-network ads? Product ads they do have tracking where then can do a pass back on information. For their in-networks stuff, all you get is impressions, clicks and then the conversions if a product was bought by the click. They are very limited on the data they give you.
I'm talking about running adwords to an amazon product listing and being able to tell which keywords are responsible for sales. I am running the amazon ads right now, they do well but there is very little volume and you're limited to 2000 kewords. Also, the interface blows for analyzing the data, won't even let me sort columns.

07-23-2013 11:46 PM #8 bhmonkey (Member)

@tmclavin yeah, no way to track that then and completely agree, their interface for all the ads they do really suck.

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