Increase that CTR on your text ads (9)
Forget who was mentioning how adding wingding type chars helped increase their ctr. Well, I tested it and they're right. Thanks for the tip whoever that was - and here's a site where you can
-view possible chars
-click to copy the ones you want in your text
http://www.characterer.com
Also, I don't use a win machine any more but for those that do you can just go to
start > run > and type "charmap" to load the character map and scroll through and grab symbols.
thanks for the tip, I seem to remember seeing that somewhere too
if you don't mind sharing, what's an example?
something like this
"click here for some boobies comrade! ☞⊙⊙☜ ☭"
or just sprinkling them around to catch the eye?
I'll have to try this out
I mentioned it here to http://stmforum.com/forum/showthread...-New-Campaigns.
Haha tmcalvin, I can't say I've used them as strongly as you have. But like you said just sprinkling them around to catch the eye, and separate them from your typical ads, works well.
haven't actually gone that far with it, might try next time I do text ads. google wouldn't let me add anything like that. they called it nonstandard punctuation or something. It does have me thinking about what effect it might have with text in banner ads.
If you can add special characters, one of my favourites is the » character: » . I'm pretty sure that sticking that on the end of a link increases CTR all by itself, as in:
Sign Up Now »
Enter your text here and let the magic happen 
http://www.messletters.com/en/
If a traffic source doesn't allow a certain word, using characters is a way to sneak them in.
nice one..gotta test some of them on my email subject lines
If your text ads work well, and the source allows banners. Then always split test the same concept as a banner! Even though it's technically the exact same, they will perform differently
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