I got lucky and got a nice campaign running on sitescout. The inventory is a bit limited and I'm 100% positive the target has way more traffic available.
Where do I go from here? What are the popular ways to scale out from here whether it be managed/unmanaged media buying sites. I'm a media buying noob so I'm not familiar with the top networks.
A cursory search says I should check out WAM cpc or EngageBDR?
I've already put in an inquiry direct with the site in question.
Thanks for your tips!
get the "ghostery" add-on for chrome/FF to see which adnetworks are serving ads on your target site..then try to find out more about them
Contact the site directly and any other networks you see that are serving ads on the site. If it is a bigger site try to contact different people at the site until you get a response. If I really want to advertise on a site I will try every contact method I can find until I finally get a response. Make sure they know you are serious and will beat out the current rates they are getting from networks.
Also for a little extra traffic you can target the site with PPV networks and pop your ads.
Try to get a private deal with SiteScout! They can get you more traffic on a fixed price. But contacting direct is the way to really go!