Dating leads quality on FB! (10)
Hey guys,
I'm having a really hard time to stay on offers lately. After few hundreds leads I'm getting optimised off for poor quality and I'm running out of ideas 
I tried running super clean landers (always used a lander) , mature women pics, always targeted 35+ age group.
What would you think it' the biggest deciding factor on bringing in quality leads?
Cheers,
Paul
it depends on the demos of the offer is it a mature dating? if so demos are 40+ and usaully they want higher ages, also how much lower demo are you mixing in? hit me up on skype i can help you out a bit mikepceo
Thanks for the reply. The offers aren't mature ones, they require 25+ but I always send them 35+
Lately I was using optimised CPM. You reckon that might be an issue? (paying for impressions rather than clicks maybe they send lower quality traffic?)
Which country are you targeting?
I know the dating vertical so well, feel to ping me through skype if you'd like - I'll answer all of your questions - PKMYousif
Generally FB is pretty good, but of course it depends on your demos. 18-21 is usually junk no matter what, 25+ is where its better, 40+ is mostly golden for advertisers.
I've found FB>POF for quality in almost any circumstances though
Yes, oCPM deliver more brute than CPC. I already compare and analyze this two things around 7 days. CPC deliver more good quality traffic since they deliver your ads based on CTR.
You pushing adult on FB? If so, 35+ is definitely safe.
If not, then it could be the advertiser. Nobody boots you when your traffic backs out, so it's not backing out brah.
If you're pushing 35 to 55 for example, and your bid is pitiful, you will find most of your inventory at the younger end (it's always this way, younger clicks are cheaper).
Increase your bid to reach older users (who will probably back out better), or create tighter age groups to truly see exactly where your traffic is coming from.
Assign variables to your traffic and try to work with the advertiser to find out which age group and which landing page is working out well, then push those exclusively.
Slow money better than no money.
Try testing with CPS dating offers, if you can find one for your offer, because you can see your true sale conversion rate that way. You can test different ads & CPM/CPC and see yourself what converts best, then use that knowledge for your lead offers. My 2c
After running for couple of months in dating, a lot of FB traffic too. Lead quality is something you will eventually encounter, regardless what age you target, or what lander you use.. There are though, a few ways to overcome it, but they are NOT permanent, it's about how you "balance" it.
1) More accounts per network
2) More accounts on different networks
3) Get direct. Build up very solid relationships with the advertisers.
This should get you by with a comfortable level of profit if balanced right. The downside? Hard works. You have to communicate a lot with different networks and AMs and fight for the lead caps, even with minimal payout, and work on to get even lower CPCs, or get the first hand news on NEW offers which usually have a much higher budgets, or offers that have lower minimal quality requirements etc... and also lastly, have a VERY STRONG group of buddies / mastermind that is in the same vertical where you share the offers together.
I literally have to plan on the times that i should be online to be able to catch up with my AMs every other days and keep up with the caps / payouts etc...
And this is only males. If you run FEMALE you are golden 100%. (I don't run females though, but i know some guys who do and do really well)
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