I am mainly running all mobile but im sure this can benefit anyone running on any platform.
Ok so for you pros out there as i continue to scale and grow my aff business its become quite a bit more work.
So what i want to know is...
How do you guys organize your campaigns in your tracker and traffic sources?
Do you set up new campaign in tracker for each offer?
Do you set it up in tracker by the traffic source?
Do you set up in traffic source by offer or placement?
Do you run all the traffic from all dif placements say on 1 pub to same campaign on tracker?
ex: pornhub US 300x250, 300x100, 300x50 etc... to same tracker link and optimize from there since its virtually the same traffic?
I have noticed if i set it up by offer in my tracker then i have multiple sources im trying to optimize and they all respond to something different...dif landers, offers, handset, OS, carrier etc....Gets kind of confusing.
So i have been setting up in my tracker a new campaign for each source/pub/placement/offer so an example:
I have campaigns on my tracker for
Exoclick-xhamster 300x250-US BENAUGHTY I also have same set up on source.
Exoclick-xhamster 300x100-US BENAUGHTY " "
Exoclick-pornhub 300x250-US BENAUGHTY " "
Exoclick-pornhub 300x100-US BENAUGHTY " "
Exoclick-pornhub 300x100-DE etc....
Now add 10 dif sources, multiple dif placements, multiple different offers and multiple countries...
Each source/placement/pub responds differently to landers and offers and with mobile you have so many other variables affecting your campaign that need optimizing and they vary between sources.
I feel i have more control over optimization the way im doing it now. Although its quite a bit of work. Am i over thinking this?
Maybe some of you guys can share your setup....Especially you guys who are running hundreds of Mobile campaigns.
Thanks for the help!
add campaign id from tracker in your source campaign name.
tracker: Exoclick-xhamster 300x250-US BENAUGHTY
exoclick: [31] Exoclick-xhamster 300x250-US BENAUGHTY
If you are using imobitrax, you can easily filter campaigns by Traffic Source or any custom group.
Since it seems like its the same campaign you are promoting just using different sources and creatives, why don't you just make a new campaign per country. Then just change the subids showing traffic source and creative.
Personally I wouldn't organize different placements in same campaigns as you normally got different CTR in combination with different bids. What Lorenzo just said about countries seems perfectly fine and logical. If it's on different countries, I normally go with the following structure in both, tracker and source:
100-SOURCE-COUNTRY-PLACEMENT
100= campaign ID in CPVLab, except for that everything's pretty much self explaining. For me that works like a charm and if you want to add an additional campaign to the tracker, you can either use a different keyword or go with 100_2 for instance.
I think another hurdle when the traffic is mixed into 1 campaign say by country especially in imobitrax....Maybe im doing something wrong here. It takes awhile it seems to separate the traffic from different sources as well as the distinct info per traffic source that i need to sort for instance Ip's, Isp's, Handsets, OS's, Carriers etc... Then i notice that each traffic source prefers different landers. So if i push all the traffic sources in US to 1 campaign id in tracker with different subid's of course. Well then Exoclick, adbucks, trafficforce etc.. are converting differently on different landers, isp's, handsets, os's. Sorting that in the same campaign to find the best combos becomes a lot harder i find then just setting up new campaigns. Never mind that each source converts better on dif landers and bids. I have not found 2 sources yet that convert best on 1 lander nor 2 sources that share common bids. Each one has its own preference. Im only commenting here on MOBILE. Please share comments on this subject. Also is there some kind of excel work sheet i can dump all my data in and analyze from there? Im not to proficient in excel to build my own. That might make the process easier? I just want to set this up right before i add to many campaigns and have to go back and change the setup for them all. I see it is already becoming a organizing headache. If this is how it has to be then i will have to deal with it and take some aspirin, lol.
If you are looking to get into Excel as your analysis program, you should use pivot tables:
http://www.fiveminutelessons.com/lea...ot-table-excel
http://ipyxel.com/consolidate-data-f...-pivot-tables/
I'd definitely recommend segmenting out into a campaign per traffic source/country combo and then just dealing with each one seperately. I can see the appeal of looking for "golden" landers/offers that work across multiple sources or countries, but realistically if you're dealing with a mass of info like this segmenting it as much as possible is probably the way to go.