Tracking high load campaign. (11)
Hi. I'm new here. But have big aff marketing expirience in the past. And now back in the bussiness. )
So the question:
Which tracking software good for high volume traffic display campaign? P202, cpv lab?
The speed of overall loading and option to be able add custom cookies in request are critical.
Looking for your help.
Hi Esquire, by HIGH, what do you mean by it? I use CPV Lab for tracking..i get around 15,000 clicks a day from all campaigns..no worries at all !! 
Hi sean3
I mean, More than 500 000 hits per day.
Right now we abot 50k dau, but we can scale fast.
I've run as much as 2 million clicks an hour. We don't run a tracking system.
We may run 202 or cpvlab in the beginning but after we get basically what's going to work we ditch the tracker.
Also, anywhere we can use a conversion pixel without a tracker we do.
2mln per hour is very cool.
I work together with 4 pals, so we are continuously testing new traffic sources and new offers, and optimising old campaigns so tracker is the must have for work (right now we're working without it, and got some losses due to non understanding some details)
You could always write a super simple few line tracker that doesn't have all the overhead of 202 or cpvlab.
Often all the db calls and an un-optimized db is what causes the overhead and slow down. I'd look at writing something bare bones to start using MongoDB as a NOsql DB is going to be way more effective then old school MySQL.
If you're running super high volume grab a coder off oDesk and have him write something basic for a few hundred bucks.
I hoped that there's already exist something used nosql db. So if not, I'll look for coders, but it can take month to create good bulletproof script.
define "high volume"...
Prosper will handle that kind of volume (500,000 clicks per day), but not for very long - the usual recommended approach is to dump your database every couple of days. You could always drop it into another backup database or even run some simplification routines on it to preserve the data. CPVLab behaves in much the same way. In both cases you'd also need a solid dedicated server, of course.
Smaxor's suggestion of running a very simplified tracker is also a good one - indeed, it's almost exactly what I'd recommend.
(From recent research, if you can find a coder who knows it, I'd probably suggest looking into Apache Cassandra over Mongodb, as I understand it's better optimised for masses of rapid writes. That's really nit-picking, though - frankly, even MySQL will happily handle massive volumes of click tracking if it's really well-optimised for the task. )
A simple tracker is not a massively complex coding task - you should be able to get something knocked together in a couple of weeks working with a competent coder. It'll be pretty minimal, but will do the job.
You might also want to look at the other trackers out there, particularly the mobile trackers. I'm not too familiar with them, but I know at least one of them is built on a noSQL db, and several of them claim they can handle massive, massive volume. In theory there's no reason they shouldn't work for Web traffic too.
Originally Posted by Smaxor
esquire , I have a MongoDB tracker written. It's not like Prosper or others (no campaign setup interface) just a reporting interface and campaign setup is a small php file but gives you unlimited tracking variables and as long as you're ok with some PHP you can do anything you want basically.
let me know if you're interested to check it out skype: p4pmedia
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