How we increase CTR on our Landing Page (Lots of screenshots inside)! (25)
How we increase CTR on our Landing Page (Lots of screenshots inside)!
Hey!
We wanted to share with you way to make your landing pages even better. What we did with PPV spy tool BoxOfAds.com was checking up what type of landing pages are popular on every niche we came up with.
We then took elements which we think were most important on it and we started implementing them one by one on our landing page. In this case study we will show you how those elements are affecting CTR in general.
It doesn’t matter what you are promoting we have gathered examples from all niches and we are implementing them in one one our choosing which is weight loss.
We have created 19 versions of our LP starting with basic one which was made for this split test.
We wanted to ask you which one you think will get biggest CTR 
. Soon we will share results with you.
Those are general rules to use with data from different spy tools and competition analyze.
1.Basic Version
2.Highlighted Header
Inspiration
Our Landing.
3.Highlighted Product
Inspiration
Our Landing.
4.Red Header
Inspiration
Our Landing.
5.Simple Borader
Inspiration
Our Landing.
6. Arrow on CTA
Inspiration
Our Landing.
7. Less Content (focus on Product and Header)
Inspiration
Our Landing.
8. Security Cerftificates (4 of them)
Inspiration
Our Landing.
9. Security Certificates(2 of them)
Inspiration
Our Landing.
10. Eye catching Background on CTA
Inspiration
Our Landing.
11. One Line Header
Inspiration
Our Landing.
12. Three line header
Inspiration
Our Landing.
13. Benefits showed with bullets
Inspiration
Our Landing.
14. Button changed to Continue
Inspiration
Our Landing.
15. CTA changed to questions
Inspiration
Our Landing.
16. Multichoice CTA
Inspiration
Our Landing.
17. Coupon Tag Added
Inspiration
Our Landing.
18. [B]Product Shown instead of “effect” [B]
Inspiration
Our Landing.
19. Warning Signs
Inspiration
Our Landing.
I choose #18!
My guess. Can't wait
1st - 6
2nd - 2
3rd - 19
guessing 6 and 15.
15 (yes/no) then 6 (arrow). More focus on CTA
Excited to see the results!
Man thats' a LOT of manual work and little statistical significance. Get a SplitTestAccelerator - it will blow your mind for *proper* multivariate testing.
You should add one more CTA "DOWNLOAD NOW". I'm pretty sure it's gonna do well because I read similar split testing case study somewhere. By the way, this is a really good thread, and thanks for showing us the kind of optimization that can be done on a landing page.
It's just first phase. We didn't want to play with texts cuz sky is limit here only elements that actually everyone can implement. Next step is mixing winners. And actually we were able to do 30 variations but it would take way too long for all this split testing
You are testing a LOT of elements and I'm sure it will all make a difference but IMO you are not testing the most important aspect which is you angle/message.
The headline "Lose Weight Fast" Without Dieting or Exercise is really quite weak. With weight loss specific headlines always worked better for me... "Lose 32 lbs of belly fat in 9 days without leaving your couch"
That + the main image I'd say would make the biggest difference in your initial tests.
Take @nefig's advice to test this properly but testing all this much properly in one go will be $$$$$
A solid image / headline test will make more of a difference to your bottom line than all these little changes you wanna do. 80 / 20 rule. Get a solid foundation first.
^^ I agree with the above.
However if I had to guess the winner I would say 4 or 19.
looks like this is going to be a really cool test
i vote for 6 and 15
From our experience we see that those elements make difference. I agree as well that doing better headlines or button texts would make a huge difference but we want to actually do other split test with those and knowing how some elements affect landing page is actually reducing work at least on our end as we can do same steps with each campaign everytime we create new one
Johnny
interesting thread... i'm sure you can increase the CTR just by doing anything... but the bigger question, is this: how are you sure this one angle is even worth drilling down for?
How do you know another angle wouldn't work even better?
I'd be going wide.... testing the angles first.... THEN drilling down
Ye I agree with you Dconstrukt. Tho main point of this case study is not to show what elements you should use on your landing pages but how to look on data in Spy Tools to make money out of them .
Johnny
Aye so here are the results of our split test.
First of all our basic landing page had 0,74% of CTR which is pretty low and not profitable no matter what we would be selling :P
Winning Landing Page was number 15th with CTR 6.77% so as we can see we managed to increase CTR by a lot with simple question to our users to
increase engagement.
2nd place goes to landing page number 4th with CTR of 3.76% we had a red header over here
3rd place goes to landing page 9 with 2 security buttons CTR of this one was 3.05%.
Some of landing pages that are worth testing with CTR>3%
#18 3.03%
#7 3.01%
Some other conclussions.
-With this test we see that there's no difference between number of lines in header.
-There is a huge difference between using lot's of security logos and only 2 of them (#7 at 1,50% and #8 at 3.05%)
-element which actually lowered CTR for us was warning sign #18
-coupon tag has increased CTR for us with female demo #16
-boarding was kinda netural element that increases by a bit CTR but doesn't affect position of other elements #4
-users are clicking more on continue button instead of final action on a button.
cool cool.
kinda makes sense in a way...
the yes/no was ENGAGING the user... vs just offering them something.
Just testing out the YES/NO idea on one of my campaigns at the moment. CTR has increased significantly (initial results) but so far no conversions. I believe that there are probably a lot of people clicking on NO (in which I just send them to the offer anyway). Perhaps I should just display an 'are you sure' pop up, as to better gauge INTENTIONAL click throughs.
I'd like to know how many impressions was actually sent to the LP's as well. I've seen huge variations within days and weeks which makes deciding on small changes difficult. For PPV I can't always call it until each LP has had 10k impressions.
The Yes/No is interesting. It will definitely increase CTR - I've had examples where it's almost doubled the CTR - the problem is finding another offer that suits the "No"-clickers...
Originally Posted by niklas
Going to keep it split tested for another 8k impressions.. going to try an exit pop on the "NO" button instead of just directing to the offer.. or maybe just a simple email submit or some shit
Its been posted a few times, but here it is again - http://www.marketingexperiments.com/...ite-conversion
You can save yourself a lot of time and money on testing by just spending some time on this site.
Originally Posted by deondup
Great test, and thanks for taking the time to post it - shows the importance of split-testing (as if we didn't know that already).
I agree with the other posts above though - any chance of giving an insight into the traffic numbers?
Wow! So many landing page templates and examples of styles and elements. Thanks for sharing.
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